THOSE WINGS! are pretty. Sorry I know I've seen that before, but can't wait for them to come out.
I guess it's sort of "interactive" where you scan the hoof marks, but... i don't think you unlock playable characters? with it? maybe so? and worlds? Also I'm pretty sure that app "expires" your scanned ponies after a few days, so in that way it's not like skylanders/dis infinity either. (that's exactly what the new transformers app does)