Adagio Dazzle, Sonata Dusk & Aria Blaze

[hathorcat]

Are we really surprised Hasbro is catering to children over adult fans of any stripe? After all, this is a franchise primarily for kids. It's their turn to be the target audience. I don't understand why some people get upset over that.

They aren't catering to kids either, they are catering to new fans who don't already have mane 6, and taking the cheapest route possible, meaning no new colors, poses, cutie marks, names, etc.

I think that counts as children's marketing. The "new big thing" hits the playground, everybody spends their allowance on it for a few months, interest dies down, the next new thing hits, rinse and repeat. Honestly, the days of every child being Pokemon-obsessed for years on end is over, and the "fad" category rules marketing. A child is more likely to newly discover FiM, be hotly interested in it for a while, and then move on as their interest is lost/they become distracted by something else.

Keeping the main show characters on the shelves serves the widest audience, and the "[character] with a new hat" rereleases caters to the kind of person (of any age) who is likely to have a favourite from the show and be interested in picking up as many types of [character] as they can afford - just how many people here on the Arena say they only collect Fluttershy, or Twilight, or whoever else from G4? How many people have armies? To people who follow the minutae of the line year after year it may seem stagnant, but the power of waves of children getting into and out of the brand keeps it rolling over, as well as parents who don't know exactly what a child is into but figure a pony is a safe present that at least won't be rejected. If all adult collectors suddenly dropped off the map, I really don't think the G4 line itself would suffer greatly.

This ^ All of this.

At the moment Hasbro are focusing on their 2 core markets - little girls with the toy line and bronies through their merchandise. The people missing out are us - but we make up such a teeny tiny ineffectual segment of their market that it does not make financial sense to cater to us. I also second the Vinyl Scratch as a doll thing being a nod to bronies - or at least existing due to her popularity which was created by bronies. So she may not be "for" them but she certainly only exists because of them. Without the brony fandom would Vinyl have even made an appearance in EQG, would she ever have been anything other than a pony with a couple of seconds screen time in one or two episodes of the cartoon? Probably not.

We can and do laugh and point fingers at Hasbro and roll our eyes at them. But these are savvy, clever marketing people and experts in the toy industry. They know their market and they know the strategies which are going to make them the most money. "Fad" marketing is pretty standard across so many sectors now; and with toys almost becoming a FMCG it just increases the likely hood of them being treated as such a product. Sure you need brand loyalty, but you need the loyalty to the "brand" not the "product" and that's what Hasbro are very cleverly doing by taking MLP in so many different directions.

[June]

My theory is that the Dazzles are a mob family.

[silverdragon54]

(Once I wrote that Vinyl's mother's name was Surface Scratch, and her mother's name was Record Scratch, and her mother's name was Record Scratch, and her mother's name was Record Scratch, and her mother's name was Record Scratch...)

  I see what you did there.

[Kamisha]

Did someone post this in this thread before?
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[CupcakeLoverXx]

I think she is hideous,no offence! If there is a pony version,I hope she's cuter looking.

[Flitter]

Screencappped this from the Mommy and Gracie Show video
Her pony design on the box
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Too bad they cover up her cutie mark. I'm surprised they chose a color scheme so similar to Sunset Shimmer's for the new antagonist. I mean she is different but still mostly orange... I'd like to see the 2 background girls as ponies and am kinda hoping they will do like they did with Sunset Shimmer last year and release these as pony singles eventually. I would like to see Photo Finish's 2 companions as ponies too.

[Violet CLM]

Oh, cool, I didn't notice the pony design before. She's cute!

[LordBlumiere]

Oh my... I really like her I'm also surprised she's so orange, but that HAIR!!!

[PitterPatter]

Too bad they cover up her cutie mark. I'm surprised they chose a color scheme so similar to Sunset Shimmer's for the new antagonist. I mean she is different but still mostly orange... I'd like to see the 2 background girls as ponies and am kinda hoping they will do like they did with Sunset Shimmer last year and release these as pony singles eventually. I would like to see Photo Finish's 2 companions as ponies too.

Maybe she doesn't have one.... and is forever a CMC!!

[CupcakeLoverXx]

Ok, her pony version is pretty cute! I was surprised they went for similar colours to Sunset Shimmer too.

[OLumeVaSti]

Maybe she is Sunset Shimmer's sister.

[rtattles]

She reminds me of Statue of Liberty lol albeit a very flavourful version.

I like of like the moon gal in the set. I might get them because they're a sun, a moon and a star.

[Galactica]

The pony art for Adiago Dazzle is super cute-  I'm also surprised that they went with a yellow pony/orange hair considering the similarity with Sunset Shimmer, but that may play into the storyline some how.

I'm anticipating the movie will be some kinda Battle of the Bands thing...  I am honestly curious to see if they will send Twilight back through the mirror- or maybe the human version of Twilight will get transferred to the school or something....

[Ice Crystal]

Ohhh not DJ P0N-3 in the end, which is fine with me! More new characters.

Hey pony design is CUTE. I hope they make her into a pony toy too like with Sunset Shimmer.

[CottonTALE]

Is it a bit weird that the doll reminds me a bit of an orange-haired Queen Beryl from Sailor Moon?