Well, the first thing to decide is probably if you want the collector dolls, or are just wanting any dolls. There are a variety of collector dolls, but limited mainly to Ariel and Ursula.
If you were wanting to collect a series of characters, Tyco made Ariel, Eric, and her sister Arista. They also made a couple other doll friends that were from the TV series, but not the movie. Mattel has made Ariel, Eric, Arista, and Attina as well as an Ursula (collector doll). A number of years ago, the Disney Store actually sold Ariel and all of her sisters as dolls but they were very awkward in proportions and appearance and were more like hand held toys than true dolls. The Disney Store itself has released Ariel, Eric, Triton and Ursula in a regular doll design. Melody (Ariel's daughter) was released as a Toys R Us Exclusive and was made by Jakks Pacific. There has been more recent "sister" dolls by Disney in a miniature doll (think for a playset), but they honestly don't have any character design, just different color hair and tail, and not even styled as hey should.
If you were to collect Ariel herself, it would be a good thing to decide on what depiction of Ariel you are looking for. The Tyco dolls, which is the original company that had the license, depict her as very young. The Mattel dolls that came later on in the 90's depict her a little more mature. The Disney made ones are more mature as well when compared to the Tyco. I would also consider what form of Ariel you are interested in, as a mermaid, a human or both.
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