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Yeah, to build off what Ragamuffin said, the American market is the main one that Basic Fun / Hasbro can count on. As in, they can be pretty sure of getting their products in certain American stores because they have long, established relationships with them. And G2 absolutely bombed in the US. (Personally I think they could have started out with some flashier ponies. G2 Morning Glory and Petal Blossom in particular baffle me because they're both pink and purple ponies with generic flower symbols. Why two samey-samey ponies in your starting line up? Replace one with a green pony with, I don't know, a rabbit on her butt or something.) "Hey, want to carry these ponies that hardly anyone in the entire United States remembers?" is not a very convincing sales pitch. They also have a lot of unique accessories. And it costs about as much to make a mold for an accessory as it does for a "big" toy (a pony).I don't know how independent Hasbro UK, Hasbro France, etc are these days, but if they ever do localized products then that's where it would make sense to release retro G2s . . . The places where they were selling like crazy.
what happened to G2?
Probably because there was no "main six" whereas g3 did. G2 was also waaay less popular and they'd probably like to forget it. Maybe they should release it in Europe again since they seemed to sell well there. I never got into g2 but I know a lot of people adore it. I guess it depends on the market for it.