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If I was in charge of MLP and saw that, I would have said, "Amy, Tara, John; you're all fired."
And brands due change, but the identity remains the same. Again, Pokemon will always be about handheld RPG's at its core. That's what makes Pokemon Pokemon. What makes My Little Pony My Little Pony is a toy pony with brushable hair. Not mini-figures. Not supplemental merchandise. I feel like Hasbro has forgotten that.
Well, there is one similarity between bronies and collectors: they're both never happy with what they're given.
What makes MLP MLP are cute, colorful small horses marketed towards children. I feel like collectors have forgotten that.
Quote from: Mrbrightsky on October 09, 2015, 06:22:53 AMWhat makes MLP MLP are cute, colorful small horses marketed towards children. I feel like collectors have forgotten that.I think you've failed to understand the term "brand identity." "Cute, colorful, small horses marketed towards children" is vague, broad, and poor for identifying yourself. "Cute, colorful, small horses with brushable hair marketed towards children" narrows the definition to make it more identifiable. It tells us what to expect in terms of the play experience when purchasing them. Similar to how Transformers aren't just "Toy robots" but "Toy robots that transform into toy vehicles."Again, Pokemon is defined by its handheld RPG's. Gundam is defined by the titular robots and their distinctive look.These characteristics are not the be all and end all of the brand. Spinoff products and merchandising add their profile as well as revenue. However, they should be the characteristics that pop into people's heads first when they hear those names.Why is this so hard for some people to wrap their head around this?
Quote from: Al-1701 on October 09, 2015, 08:03:03 AMQuote from: Mrbrightsky on October 09, 2015, 06:22:53 AMWhat makes MLP MLP are cute, colorful small horses marketed towards children. I feel like collectors have forgotten that.I think you've failed to understand the term "brand identity." "Cute, colorful, small horses marketed towards children" is vague, broad, and poor for identifying yourself. "Cute, colorful, small horses with brushable hair marketed towards children" narrows the definition to make it more identifiable. It tells us what to expect in terms of the play experience when purchasing them. Similar to how Transformers aren't just "Toy robots" but "Toy robots that transform into toy vehicles."Again, Pokemon is defined by its handheld RPG's. Gundam is defined by the titular robots and their distinctive look.These characteristics are not the be all and end all of the brand. Spinoff products and merchandising add their profile as well as revenue. However, they should be the characteristics that pop into people's heads first when they hear those names.Why is this so hard for some people to wrap their head around this?all you did was add one more identifier to the toy to continue to funnel down the description--at the end of the day, it's small horse toys used for pretend play by young girls. That's it. Nothing else. None of your high and mighty business class arguments--My Little Pony is just that: A LITTLE PONY. And your last sentence is really rude (actually, your whole response and tone towards others in this thread), which I really don't appreciate, considering IT IS JUST A TOY. visitors can't see pics , please register or login
Quote from: CoonhoundBetty on October 09, 2015, 08:42:08 AMQuote from: Al-1701 on October 09, 2015, 08:03:03 AMQuote from: Mrbrightsky on October 09, 2015, 06:22:53 AMWhat makes MLP MLP are cute, colorful small horses marketed towards children. I feel like collectors have forgotten that.I think you've failed to understand the term "brand identity." "Cute, colorful, small horses marketed towards children" is vague, broad, and poor for identifying yourself. "Cute, colorful, small horses with brushable hair marketed towards children" narrows the definition to make it more identifiable. It tells us what to expect in terms of the play experience when purchasing them. Similar to how Transformers aren't just "Toy robots" but "Toy robots that transform into toy vehicles."Again, Pokemon is defined by its handheld RPG's. Gundam is defined by the titular robots and their distinctive look.These characteristics are not the be all and end all of the brand. Spinoff products and merchandising add their profile as well as revenue. However, they should be the characteristics that pop into people's heads first when they hear those names.Why is this so hard for some people to wrap their head around this?all you did was add one more identifier to the toy to continue to funnel down the description--at the end of the day, it's small horse toys used for pretend play by young girls. That's it. Nothing else. None of your high and mighty business class arguments--My Little Pony is just that: A LITTLE PONY. And your last sentence is really rude (actually, your whole response and tone towards others in this thread), which I really don't appreciate, considering IT IS JUST A TOY. visitors can't see pics , please register or loginThe title of this thread is "Why, Hasbro?" meaning we are getting into the business side of this. At which point we're not looking at My Little Pony as a toy. We're looking at My Little Pony as a product produced by a company to earn revenue as well as a brand the longevity of which needs to be cared for.The issue being discussed is a business one. Why is Hasbro limiting the variety of characters with brushable hair? Brushable hair has been a defining characteristic of the brand since its inception. It's as intrinsic to the brand as Transformers transforming. Even the dinosaur had a brushable mane. Why is Hasbro tradmarking names and likenesses but not making them into what has been this brand's bread and butter for almost 35 years?And yes, the brushable hair is an added descriptor to funnel down the definition. That's how branding works. Crispx is a checkered cereal. However, Crispx having a corn side and a rice side makes it Crispx and different from other checkered cereals like Chex.Just because the end product is a toy doesn't mean we can't discuss the business decisions going on behind it we find odd or disappointing.
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I think the weird thing to be is that despite the fact most bronies aren't particularly into the merchandise, they still have a level of influence over it. I don't think it is necessarily their fault per se, but more of Hasbro's for actually listening to them complain about merch they don't buy. I think Hasbro has a bad tendency to overestimate the sales they can get out of bronies or something.