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Quote from: banditpony on April 04, 2015, 04:53:44 AMQuote from: Al-1701 on April 04, 2015, 03:58:44 AM They make toys not geared to developing brand loyalty, it doesn't develop brand loyalty, and their research says there's no brand loyalty.What does their research say? As a whole, because toys are only a snippit of the brand.I'm not sure what their research says exactly. But G4 seems run specifically to not keep the attention of a customer for more than a year or two. There has to be a reason.And toy are THE brand. With My Little Pony toys, we don't have anything else.
Quote from: Al-1701 on April 04, 2015, 03:58:44 AM They make toys not geared to developing brand loyalty, it doesn't develop brand loyalty, and their research says there's no brand loyalty.What does their research say? As a whole, because toys are only a snippit of the brand.
They make toys not geared to developing brand loyalty, it doesn't develop brand loyalty, and their research says there's no brand loyalty.
merchandise? Say what you want , but that is a part of it .I get it you dont like the way g4 is run. But why are you making stuff up?
I think what Al-1701 is saying is that while merchandise is all well and good, the toy line while always be the heart and soul of MLP. And it's for one simply reason. "My Little Pony" was developed by and is owned by a toy company. Merchandising makes Hasbro a little extra money but in the end they are going to focus on what they do as a company which is to make toys.
You are under estimating what licensing is about...
Quote from: banditpony on April 05, 2015, 10:07:50 AMYou are under estimating what licensing is about... I think you're grossly overestimating it.First, the licensing fee on merchandise is miniscule compared to the gross profit. Better to make it yourself if you can.Second, you have to keep your property you're licensing out relevant so third parties will want to buy rights to use it.
I haven't seen many new ponies recently, with the exception of the two princess ponies who are paired with one of the mane 6 I saw at Toys R Us. I wish when there was a new episode such as the two parter we had recently Hasbro would make new brushables based on the ponies we saw most often. They could make a Starlight one and Party Time, etc.
Licensing has its place. It's a way to have products made the company cannot. However, especially when it's manufacturing company like Hasbro, it's to supplement the brand not take it over.