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It's more expensive. This link should explain store subscription prices and all fees associated with having a store.http://pages.ebay.com/help/sell/storefees.html
I personally think it is much more expensive unless you are moving a LOT of inventory constantly. I have been selling on eBay for 5 years and have tried it a couple of times but prefer not having a store. I am able to get by and do well with just my free listings.