If you have a Meijer nearby, might be worth it to check out the pony aisle. We found the POP Sugarcube Corner set clearanced for $10! That seems like a more reasonable price than original, at least IMO.
We bought it for DD for Xmas, but then found out her uncle bought it for her already (full-price), so he's going to return his and buy mine haha.
I expect more pony stuff will be clearanced after Christmas--our Meijer still has Crystal Empire brushables out for full price (come one cutie mark magic!!!).