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I think, personally, that trying to make something "market to boys" is a very negative ideal to strive towards. Our culture (in the US anyway) has this very strong caricature of overly-violent machismo that they think is "masculine", and it's really not something I think anyone should be emulating, especially young boys.
I would love to see adult shirts of MLP for both ladies and guys in stores like Walmart and Target, but what gets me is how they have tons of shirts/clothes for little girls - but nothing for the boys! Tons of boys like MLP, my nephew is one of them. He'd love to have pony merch. Missed marketing potential from Hasbro. :/