I have some awesome news for our Canadian Arena-denizens!
Kelloggs Canada is doing a promotion with Hasbro to have a coupon mailed out to you for a free $20 product from one of their product lines (including MLP!) all you have to do is submit a code found in cereal boxes that have the hasbro free toy or game marked on the front! there's only a limited number of the aforementioned coupon available (around 25,000 or so.) then there is $10 off a product that is $25 or more (which there are 75,000 of those ones.)
I did mine today after I went grocery shopping, and got the $20 coupon! so there are some available still
EDIT: here is where you submit your coupons online, plus more information:
http://www.kelloggs.ca/en_CA/hasbro.html