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You do all realise...that even with all these studies and all the "it used to be the other way around" history lessons that if right now "pink is for boys and blue is for girls" was true...we would just be having this conversation about "Bluey Burst" the blue pony with blue hair and pink and yellow balloon symbols?
*now wants a Bluey Burst*
Pretty much everything LBS has mentioned. There is nothing more to it other than the fact that market research shows pink sells when you are manufacturing and selling girls toys - along with purples and whites. Its no conspiracy and its perhaps not something everyone wants to encourage [gender roles, etc] but its the cold hearted truth that the experts in making and selling toys are toy manufacturers and toy retailers...they know what shifts on shelves and clearly in MLP pink works. Pinkie Pie is about as pink as you can get, therefore she is the popular choice.