Zulily.com does short-term deals on brands and is running a My Little Pony one now, with the Aurora plush at nice prices:
http://www.zulily.com/my-little-pony?fromSearch=true&searchTerm=my+little+ponyCheaper than I've seen them elsewhere (TRU has some, not in stock yet and more expensive; Amazon has a few for more expensive).
Applejack Pony Tail Carrier with Pony $10.99
Applejack Purse & Plush Toy Set $10.99
Applejack Plush Toy $12.99
Fluttershy Pony-Tail Carrier & Plush $10.99
Fluttershy Purse & Plush Toy Set $10.99
Fluttershy Plush Toy $12.99
Pinkie Pie Pony Tail Carrier with Pony $10.99
Pinkie Pie Cutie Purse & Plush Toy Set $10.99
Pinkie Pie Plush Toy $12.99
Rainbow Dash Pony Tail Carrier with Pony $10.99
Rainbow Dash Purse & Plush Toy Set $10.99
Rainbow Dash Plush Toy $12.99
Rarity Pony Tail Carrier with Pony $10.99
Rarity Purse & Plush Toy Set $10.99
Rarity Plush Toy $12.99
Twilight Sparkle Pony Tail Carrier with Pony $10.99
Twilight Sparkle Purse & Plush Toy Set $10.99
Twilight Sparkle Plush Toy $12.99
Shipping was $7.95 for a big order, and free shipping on your additional orders to the same location that day before midnight Pacific time (so I have like 1.5hours to place an additional order - oops should have waited and ordered after Midnight!)
also Build A Bear just got Twilight Sparkle $25
Spike $10 (I think Spike is awesome).
http://www.buildabear.com/shopping/productDetail.jsp?productId=prod11070301Let me know if you want me to order any for you. Not sure if the Aurora are limited stock above, but they are a limited-time deal on that site. +tax and shipping (to me, and then to you).