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I'm of the opinion that marketing toward girls in general has become even more narrow and stereotypical over time.
What Sunset said.If something is seen as silly or uncool, it's automatically "girly" or "gay". To me it says a lot about how women (and people who are 'like' women) are thought about still in society. Sadly, it's not just men either who buy into this negative labeling.
I've had Bronies, who just got into ponies thanks to FiM, express a preference for blindbag toys over brushables because they "don't know what to do with the hair."
I decided all I really wanted to say was this...What's wrong with something being girly? I think I missed the memo at the start of G4 which seems to have become popular and which pointed out it was lame or not cool for something to be either overtly feminine or to have an overriding girlish sentiment/core to it. But for every reason typed here [and which Sunset put so eloquently] MLP = girly...and for me there is absolutely nothing wrong with that.
Kind of makes me wonder what the G1 Transformers would have sung about, if the writers had followed the "one song per segment" rule like they did with G1 MLP. "That Megatron, he's just so mean!But his demise has been foreseen,And I instead will rule supreme,Me, Starscreeeeeeam!"
I feel really lucky that no one ever cared what we were playing or how we were playing. We all just were free to develop our own personal styles and tastes.