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You know....... Usually these things make me angry because they are insisting they change toys to be gender neutral by taking away my beloved pink or blue or something like that, but this isn't altering toys to be gender neutral, it's showing both genders playing with things as they are. I like that. I'm of the opinion our toys don't need neutering, our attitudes do, and that's what this is. Toys should just be toys. I approve!
I dunno. I dunno their laws, maybe some are too far but some probably aren't far enough. I can't really comment about them either way since I have no clue. I just know there are certain groups (not Sweden, or at least not that I know of, not any country, just groups of people in general) that very much seem to want to keep girls from being "girly" and keep boys from being "masculine". I feel that is as much as a problem as making girls be "girly" and boys be "masculine". People should just be allowed to "be". If girls or boys like things that are traditionally suited to their gender, they should be allowed to and likewise if they like things traditionally suited to the opposing gender they should be allowed to. Frankly, I don't like being refered to as a "traitor to my gender" because I like pink, sparkles, and frills and yet alternately getting scolded by a different group for liking snakes, lizards, and bugs, climbing trees. People should just be allowed to like whatever they want. That's why I like the ad. It's not changing the toys or saying kids have to not like the toy "meant for them". It's just saying "kids like toys" and it doesn't matter what traditional gender role they used to be placed in. My name is Kat and I like "feminine" and "masculine" things and I refuse to change regardless of what anyone thinks.
Meh - toys are toys. However, I really don't seen what is wrong with identifying with a gender. Why do things have to go so far as being gender neutral? I'm not a man - I'm a woman, and proud to say so. And I don't see what is wrong with celebrating the differences in the genders. It gives us our rich tapestry as a society, and sometimes I think in the effort to be so "PC" nowadays, it takes away some of our individuality to become "the same."