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Celestia is pink, so Cadence is REALLY pink!
IIRC, I think Hasbro (or someone from that company) had said that pink ponies [tend to] sell more than white ones, hence why the Celestias have all been pink. Save for the TRU exclusive, of course.
Iirc Hasbro attributed it to toystore executive meddling. I.e purchasing officer offers to buy more stock of a toy if it was pink.
Because pink is the colour that the target market will buy most of, it's marketing.I really want a white one though.