I have also never had an artist that was offended if you made noise. My first one told me I could scream or cry as much as I want, just please do not move.
They say that color hurts worse that the black outline, but for me, the outline and shading hurt most. By the time they got to the color, it was just sort of a raw feeling.
Everyone handles pain differently, I suppose. I'm glad the pain wasn't bad enough to turn me off of tattoos forever. Then again, I want more just for the sake of having more. I restrain myself though. I won't get one unless I know I will absolutely love it. Right now, I can't make up my mind.