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I think they canceled the g3 points program because of the mix up with the Jumbo FrillyFrocks shipping price. I was one of ones lucky enough to get the two dollar shipping.
I think we would need to challenge Hasbro's internal ideas of how much money they lose to people stealing their products because there was rampant theft during the G3 points program, if we wanted to have a mail order program back. The G3 Frilly Frocks was a mess... I was only a few points away from getting her too - but for $25 shipping that they offered later. I admit they could totally do it, especially with an online capacity but it would be another department they would have to run...