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In the 80s, it took Hasbro two seconds to realize unicorns and pegasi would be the next hot thing, right after they got over their initial reaction of "HOLY @#*(, LOOK HOW WELL THOSE SIX PASTEL PONIES SOLD!!!!"
I went to SDCC the year that they were selling the white SDCC pony. I can't remember if Star Catcher had already come out or if she was about to come out, but one way or another I got to talking with the Hasbro reps there about Star Catcher, and they said . . . She was being released to gauge if little girls like pegasus ponies.Seriously? SERIOUSLY???
Well heck, why did it take them 30 years to make an alicorn for that matter?
The didn't think unicorns and pegasi fit with a girly, magical/fantasy pony theme? Now I want to know what exactly their idea was of what MLP should be!
I think it came down to poor marketing decisions, plain and simple.
I went to SDCC the year that they were selling the white SDCC pony. I can't remember if Star Catcher had already come out or if she was about to come out, but one way or another I got to talking with the Hasbro reps there about Star Catcher, and they said . . . She was being released to gauge if little girls like pegasus ponies.