Hey, that would be pretty cool if this was true.
I am going to guess that the pics don't represent what the actual product will be. I can't figure out what to make of photoshopped Daisy Dreams, but I have seen a lot of retailers just use the Applejack stock photo on their websites to show that they have Fashion Style ponies, since AJ was one of the first FS ponies.
Maybe they will release a rainbow power FS AJ? I would totally buy that.