The MLP Arena
Pony Talk => Pony Corral => Topic started by: Al-1701 on April 11, 2016, 06:35:57 PM
-
For you business junkies, here's Hasbro's 2015 Annual Shareholder's Report
http://files.shareholder.com/downloads/HAS/1870646862x0x883653/E95A5C8D-DFAA-4ACB-BB2C-844E50306A01/Annual_Report_for_Web.pdf
A summary for pony: "Four legs good. Two legs bad."
The pony side of My Little Pony is up in net revenue but Equestria Girls saw a larger fall in net revenue. I always thought EG was a flash in the pan that would come and go.
Though, MLP is apparently a 1 billion dollar brand is an awesome milestone.
-
For you business junkies, here's Hasbro's 2015 Annual Shareholder's Report
http://files.shareholder.com/downloads/HAS/1870646862x0x883653/E95A5C8D-DFAA-4ACB-BB2C-844E50306A01/Annual_Report_for_Web.pdf
A summary for pony: "Four legs good. Two legs bad."
The pony side of My Little Pony is up in net revenue but Equestria Girls saw a larger fall in net revenue. I always thought EG was a flash in the pan that would come and go.
Though, MLP is apparently a 1 billion dollar brand is an awesome milestone.
LPS has been on a decline too but they don't seem to be giving it up. The EG movies have been popular enough it just hasn't translated to doll sales and the Minis are too new to gauge tho I think once they fix the flaws they will be more popular with their "accuracy".
-
A summary for pony: "Four legs good. Two legs bad."
:lmao:
It's pretty cool that MLP is one of the four toylines featured on the cover.
But NERF is their biggest brand, really?? I mean, I guess Nerf toys have always been popular . . . I definitely had some growing up . . . Still, that surprises me.
The report says My Little Pony is their top-licensed brand this past year.
Also, tons of "There was no TF movie this year!!" excuses for Transformers taking a nosedive. No, it's because your current TF toys and show aren't very good. (Except Rescue Bots. Who continue to rock.)
Through the development of characters and stories, MY LITTLE PONY is integrated into our fans’ everyday lives. It is bedroom décor, comic books,atelevision program and a live action show. In 2017, ALLSPARK PICTURES, Hasbro’s
film label, in partnership with Lionsgate, is scheduled to bring MY LITTLE PONY to the big screen in our first animated feature film.
So is it live action or animated? (Please say animated.)
They consider Furby a "girl brand"? Wow, I always thought of Furbys as being gender neutral . . .
-
What may not have helped the EQG sales is the rubbish distribution of the FG dolls. Those girls are like gold dust with the exception of 4 who I see EVERYWHERE (and now of course have).
Carrie
-
A summary for pony: "Four legs good. Two legs bad."
The pony side of My Little Pony is up in net revenue but Equestria Girls saw a larger fall in net revenue. I always thought EG was a flash in the pan that would come and go.
That legs comment! ROFL
I often wondered how popular the EQG dolls were, as I found them in thrift shops a LOT. I remember seeing dolls that were currently in the stores too.
-
What may not have helped the EQG sales is the rubbish distribution of the FG dolls. Those girls are like gold dust with the exception of 4 who I see EVERYWHERE (and now of course have).
Carrie
I'm still waiting to see the roller dolls here in the US. We had plenty of the archery dolls and the motorcross dolls but I'm still waiting on articulated Lemon Zest and Sunny Flare. I'm just hoping it turns out to be like the 2nd wave of Rockin Hairstyle dolls that despite being from Rainbow Rocks showed up at the same time as the FG dolls started to appear in stores.
Especially since so far the only US site to have her is Kmart and they are notorious for not sending the right wave ever.
-
MY LITTLE PONY to the big screen in our first animated feature film.
So is it live action or animated? (Please say animated.)
It's says it will be their first animated feature, so animated. Though, what kind of animation is still to be announced.
-
But NERF is their biggest brand, really?? I mean, I guess Nerf toys have always been popular . . . I definitely had some growing up . . . Still, that surprises me.
Nerf is surprisingly huge! And they saw a surge in the female market the past couple years because they started marketing that line of Katniss-wannabee stuff.
So is it live action or animated? (Please say animated.)
-giggle- Would a live action MLP movie be ponies with dyed fur running around a big field with badly dubbed voice overs? I would so pay to see that! XD
-
So is it live action or animated? (Please say animated.)
The live action show already exists, it travels around with those children's festivals - like trade shows and such. They are horrifying mascot costumes with meningitis heads and awkward bendy legs because it's a horse suit! With two people in it!
-
But NERF is their biggest brand, really?? I mean, I guess Nerf toys have always been popular . . . I definitely had some growing up . . . Still, that surprises me.
Nerf is surprisingly huge! And they saw a surge in the female market the past couple years because they started marketing that line of Katniss-wannabee stuff.
So is it live action or animated? (Please say animated.)
-giggle- Would a live action MLP movie be ponies with dyed fur running around a big field with badly dubbed voice overs? I would so pay to see that! XD
Or something like the Chipmunks or Smurfs movies with live action people and CGI ponies?
-
But NERF is their biggest brand, really?? I mean, I guess Nerf toys have always been popular . . . I definitely had some growing up . . . Still, that surprises me.
Nerf is surprisingly huge! And they saw a surge in the female market the past couple years because they started marketing that line of Katniss-wannabee stuff.
So is it live action or animated? (Please say animated.)
-giggle- Would a live action MLP movie be ponies with dyed fur running around a big field with badly dubbed voice overs? I would so pay to see that! XD
Or something like the Chipmunks or Smurfs movies with live action people and CGI ponies?
Please, please, please don't let it be that! Anything but that!
-
But NERF is their biggest brand, really?? I mean, I guess Nerf toys have always been popular . . . I definitely had some growing up . . . Still, that surprises me.
Nerf is surprisingly huge! And they saw a surge in the female market the past couple years because they started marketing that line of Katniss-wannabee stuff.
So is it live action or animated? (Please say animated.)
-giggle- Would a live action MLP movie be ponies with dyed fur running around a big field with badly dubbed voice overs? I would so pay to see that! XD
Or something like the Chipmunks or Smurfs movies with live action people and CGI ponies?
Oh my goodness you guys... that is possibly the most horrifying thing EVER.
-
Super secret scene from the filming of the new movie:
visitors can't see pics , please register or login
-
Super secret scene from the filming of the new movie:
visitors can't see pics , please register or login
0_0
What is with Twilight's eyes? :rofl:
-
Growth in Franchise Brands MAGIC: THE
GATHERING, MONOPOLY, NERF and PLAY-DOH was more than offset by declines in Franchise Brands
LITTLEST PET SHOP, MY LITTLE PONY and TRANSFORMERS
The girls’ category declined 22% in 2015 compared to 2014, primarily due to expected lower net
revenues from FURBY products, as well as declines in MY LITTLE PONY, NERF REBELLE and LITTLEST
PET SHOP. Core MY LITTLE PONY revenues increased but were, however, more than offset by lower net
revenues from the MY LITTLE PONY EQUESTRIA GIRLS products.
Ouch! See, that's what happens when you tailgate on bandwagons.
-
But NERF is their biggest brand, really?? I mean, I guess Nerf toys have always been popular . . . I definitely had some growing up . . . Still, that surprises me.
Nerf is surprisingly huge! And they saw a surge in the female market the past couple years because they started marketing that line of Katniss-wannabee stuff.
So is it live action or animated? (Please say animated.)
-giggle- Would a live action MLP movie be ponies with dyed fur running around a big field with badly dubbed voice overs? I would so pay to see that! XD
Or something like the Chipmunks or Smurfs movies with live action people and CGI ponies?
Oh my goodness you guys... that is possibly the most horrifying thing EVER.
The Pinkie Pie from the G3 Live action show is actually getting around still.. I saw her last year here at Ekka. Maybe it could be a throwback movie, haha!
-
Super secret scene from the filming of the new movie:
visitors can't see pics , please register or login
visitors can't see pics , please register or login
...Suddenly cgi doesn't sound so bad.
-
Super secret scene from the filming of the new movie:
visitors can't see pics , please register or login
0_0
What is with Twilight's eyes? :rofl:
She's seen too much. :P
-
Growth in Franchise Brands MAGIC: THE
GATHERING, MONOPOLY, NERF and PLAY-DOH was more than offset by declines in Franchise Brands
LITTLEST PET SHOP, MY LITTLE PONY and TRANSFORMERS
The girls’ category declined 22% in 2015 compared to 2014, primarily due to expected lower net
revenues from FURBY products, as well as declines in MY LITTLE PONY, NERF REBELLE and LITTLEST
PET SHOP. Core MY LITTLE PONY revenues increased but were, however, more than offset by lower net
revenues from the MY LITTLE PONY EQUESTRIA GIRLS products.
Ouch! See, that's what happens when you tailgate on bandwagons.
Well I guess spells the end for Equestria Girls! I liked the poseable ones at first but they went way too far with this idea and I will be happy to see them go.
Hopefully more focus on ponies! I do really love the look of the new adventure and collector looking ponies set to come out this year- I hope that is what is replacing EQG.
I am a little worried that all the brushable ponies and the fashion style ones seem to be of lower quality- I think kids DO notice these things...
-
Growth in Franchise Brands MAGIC: THE
GATHERING, MONOPOLY, NERF and PLAY-DOH was more than offset by declines in Franchise Brands
LITTLEST PET SHOP, MY LITTLE PONY and TRANSFORMERS
The girls’ category declined 22% in 2015 compared to 2014, primarily due to expected lower net
revenues from FURBY products, as well as declines in MY LITTLE PONY, NERF REBELLE and LITTLEST
PET SHOP. Core MY LITTLE PONY revenues increased but were, however, more than offset by lower net
revenues from the MY LITTLE PONY EQUESTRIA GIRLS products.
Ouch! See, that's what happens when you tailgate on bandwagons.
Well I guess spells the end for Equestria Girls! I liked the poseable ones at first but they went way too far with this idea and I will be happy to see them go.
Hopefully more focus on ponies! I do really love the look of the new adventure and collector looking ponies set to come out this year- I hope that is what is replacing EQG.
LPS has been on a decline but Hasbro shows no sign of ending them any time soon. They just rebrand them yet again. With Equestria Girls it seems I might actually be right about the Minis replacing the full sized dolls. They came out too late to count towards 2015 but they seem to be selling okay even with their issues. Once they get them ironed out they should do even better.
-
The difference is Equestria Girls is a finger or toe while Littlest Pet Shop is an entire limb.
-
Hoooo boy! I'm really glad to see the core MLP stuff increase, especially when a lot of other girls oriented brands aren't doing well. I imagine EQG must be doing pretty bad if it offset that though. Curious to see how this will affect things.
-
I too feel they're planning to replace full size EQGs with the minis. The full size EQGs have been significantly absent from Target near me for the past few months.
-
visitors can't see pics , please register or login
LOL! :haha: That says everything about that pic.
Not surprised EG is down. Too many other things out there for competition, and for me (just me)- they are too strange, too far removed from ponies. Never liked anthro-things, and not really a doll fan. The premise of the first movie was the portal opened once every 30 moons. Kind of thought (and hoped) it was supposed to be a one-shot deal. I bought a couple of the dolls on clearance for Gummi and Spike, but stayed far away- until ( :blush:)- the minis came out.
While I didn't like the full-size dolls (at all really), the animation was fun in the movies. The minis look more animated, and are vastly more palatable to 'non-doll' tastes. They aren't really trying to be pony, and not trying to be Barbie or Monster High; andddddd the sets have Opal and Winnona, and so on. Despite everything before, -three have (*gasp*) infiltrated their way into our house. These little ones... they're (admittedly) kinnnnnnnda cool. Small is good. Small and cute is even better, but small and pure pony would still be best. (Even if they are slowly finding their way in.) :rolleyes: They might find a little more life longevity in the EG line if they stay with the small and cute theme.
-
I hope that this doesn't spell doom for the entire Equestria Girls franchise in general. I would honestly LOVE to see the movies continue, but the dolls taking their leave? I'm okay with that. I hear that the Minis sell very well, and to be quite honest, I would love to see the brushable dolls take their leave and the minis be the new face of the franchise.
Post Merge: April 13, 2016, 04:07:14 PM
And if they can't continue the movies, I would like to see Sunset Shimmer come back to Equestria. And maybe a TV Show? I love the humans at Canterlot High too much :cry: but, if they discontinue the dolls, I think I would be okay with that. I never collected the Friendship Games dolls, I just stopped at Rainbow Rocks.
-
I hope that this doesn't spell doom for the entire Equestria Girls franchise in general. I would honestly LOVE to see the movies continue, but the dolls taking their leave? I'm okay with that. I hear that the Minis sell very well, and to be quite honest, I would love to see the brushable dolls take their leave and the minis be the new face of the franchise.
While I liked the full sized dolls, the Minis are more accurate to the characters even with their chibi proportions. I just hope the Friendship Games Roller Skating dolls and the Legend of Everfree ones shown at Toy Fair still get released in the US.
-
I'm not much of a doll fan, but I have to admit the EQG minis are very VERY cute. Even though they aren't ponies, they're more easily recognizable as being from the MLP brand than the full size dolls, IMO.
-
For sure the minis (and especially the little sets) are extremely cute- I am sure those are selling just fine.
-
What may not have helped the EQG sales is the rubbish distribution of the FG dolls. Those girls are like gold dust with the exception of 4 who I see EVERYWHERE (and now of course have).
Carrie
I'm still waiting to see the roller dolls here in the US. We had plenty of the archery dolls and the motorcross dolls but I'm still waiting on articulated Lemon Zest and Sunny Flare. I'm just hoping it turns out to be like the 2nd wave of Rockin Hairstyle dolls that despite being from Rainbow Rocks showed up at the same time as the FG dolls started to appear in stores.
Especially since so far the only US site to have her is Kmart and they are notorious for not sending the right wave ever.
I just want those darn for roller skaters to complete my set. My daughter and I were less than impressed with the FG movie. Toy distribution blew. Midnight sparkle isn't even on our list anymore. Only came out in Canada and they skipped daydream shimmer altogether. .
-
What may not have helped the EQG sales is the rubbish distribution of the FG dolls. Those girls are like gold dust with the exception of 4 who I see EVERYWHERE (and now of course have).
Carrie
I'm still waiting to see the roller dolls here in the US. We had plenty of the archery dolls and the motorcross dolls but I'm still waiting on articulated Lemon Zest and Sunny Flare. I'm just hoping it turns out to be like the 2nd wave of Rockin Hairstyle dolls that despite being from Rainbow Rocks showed up at the same time as the FG dolls started to appear in stores.
Especially since so far the only US site to have her is Kmart and they are notorious for not sending the right wave ever.
I just want those darn for roller skaters to complete my set. My daughter and I were less than impressed with the FG movie. Toy distribution blew. Midnight sparkle isn't even on our list anymore. Only came out in Canada and they skipped daydream shimmer altogether. .
I've preordered Roller Rarity from amazon who say I should have her in 2-4 weeks. Fingers crossed - I love, love her icy lilac lippy! But I never once saw the ARCHERY dolls in STORES. Distribution sucked. I am thus far, not impressed with the Legend of Everfree previews we've seen (PLASTIC shorts? come the frag on, Hasbro!)
Unlike seemingly EVERYONE else, I really, really don't rate the minis. I want my full size redressable, hairstylabe dolls goshdarnit!
Eh, at least if the line ends, I can still pick my girls up clothes from Monster High but I'd still be super sad if it did ;-;
Carrie
-
Whether the line ends, or just goes with the minis, it would be Hasbro admitting defeat that they couldn't compete with Monster High.
-
I think Hasbro vastly miscalculated with EG. Sure, some little girls will love ponies then grow into dolls. But if a significant portion of little girls hate dolls and love mlp because they *are* ponies, like I did as a child, then ....
So if you aren't retaining enough of the original audience and the dolls themselves can't compete with other similar doll lines, then that's how Hasbro finds itself in this situation.
I guess we'll see if the minis are different enough and cute enough to be successful in the long run. I do admit they have almost won me over even though I have no interest in dolls. I haven't bought any yet because I can't quit bring myself to spend money on them when I could use that money on ponies. But if I ran across one second hand, I might get it whereas I leave all other EG behind, even second hand.
I'm glad the ponies are doing well.
-
Whether the line ends, or just goes with the minis, it would be Hasbro admitting defeat that they couldn't compete with Monster High.
I think if the EQ dolls were higher quality and if they'd invested more into the actual toy, then they probably could have competed. But the dolls have always been kinda 'meh' - even the articulated ones. I've never seen them on par with other doll lines and that's the problem I think.
Plus they've started focusing on the disney dolls. Some of the dolls they've made for disney look a million times better than what they did with they're own EQ dolls.
If they had done the EQ Girl dolls like the Disney Descendants dolls...I probably would have collected every single doll.
-
Whether the line ends, or just goes with the minis, it would be Hasbro admitting defeat that they couldn't compete with Monster High.
Funny thing is MH has also been on a bit of a decline. That's why a major rebrand is happening this year. But if Hasbro does quit the full sized EG dolls that means that they feel they can achieve success with Descendants instead.
I do feel their later articulated offerings were better but the problem is they couldn't shake the bad taste the earlier dolls had given. Hasbro rushed them to market instead of working out the kinks before release. In general it seems Mattel takes longer on their development cycles.
-
Glad MLP is going strong!
-
I thought that Equestria Girls did just fine at first- but then they kept making more and more and more of the same characters- all wearing cheap outfits and generally with minimal articulation-
How many incarnations of EQ Girl Twilight does one need? Well maybe a couple but not 14.
I think the kids just have too many toys these days. Probably why MH is starting to falter as well- the kids have 100s of MH dolls and so they start to value them less...
My nieces are into "Shopkins" these days- so I think the move to little plastic EQ girls with cute playsets is a good one...
-
The Equestria girls do have nicer hair than monster high. From a mother's standpoint. Eg don't tangle or pull out easily. Mh is thin, lightweight, and always tangling. Since I want them to last I'm constantly brushing. Most other moms I know just braid, but it can be hellish getting the braid kinks out while salvaging hairstyles.
-
A summary for pony: "Four legs good. Two legs bad."
:lmao:
It's pretty cool that MLP is one of the four toylines featured on the cover.
But NERF is their biggest brand, really?? I mean, I guess Nerf toys have always been popular . . . I definitely had some growing up . . . Still, that surprises me.
The report says My Little Pony is their top-licensed brand this past year.
Also, tons of "There was no TF movie this year!!" excuses for Transformers taking a nosedive. No, it's because your current TF toys and show aren't very good. (Except Rescue Bots. Who continue to rock.)
Through the development of characters and stories, MY LITTLE PONY is integrated into our fans’ everyday lives. It is bedroom décor, comic books,atelevision program and a live action show. In 2017, ALLSPARK PICTURES, Hasbro’s
film label, in partnership with Lionsgate, is scheduled to bring MY LITTLE PONY to the big screen in our first animated feature film.
So is it live action or animated? (Please say animated.)
They consider Furby a "girl brand"? Wow, I always thought of Furbys as being gender neutral . . .
The souls of girls must be tastier then boys. Furbies aren't as creepy as when we were kids but...
I seem to have noticed that Hasbro has bad luck with doll sales period.
-
Yeah - very good points. Hasbroken seem to be focusing on Descendants / Disney Princess so their own brand seems to have fallen by the wayside (you cannot believe how incensed I was when I realised the Descendant dolls had wrist articulations and EQGS STILL didn't) I think it's telling in just the numbers of dolls they've been putting out for EQG this year and last year compared to RR. RR year we had something like 52 new dolls, FG we had 30-40 (including store exclusives...for heaven's sake Chrysa crysi...CHANGELING QUEEN WHERE ARE YOU) and so far LoE is coming in at under 20 dolls. It's depressing for a EQG collector but I think this may be the last year of the full sized line.
Cellyzombie: no more new friends? ;-;
Carrie
-
(including store exclusives...for heaven's sake Chrysa crysi...CHANGELING QUEEN WHERE ARE YOU)
My TRU has a TON of EG Chrysallis. PM me if you want me to pick one up for you. :)
-
What may not have helped the EQG sales is the rubbish distribution of the FG dolls. Those girls are like gold dust with the exception of 4 who I see EVERYWHERE (and now of course have).
Carrie
This is superbly true for the UK. TO put that into perspective, Rainbow Rocks hair style dolls just appeared in Entertainer here. And already discounted, because they're old stock. Amethyst Star and Cheerilee appeared in Smyths in Feb for the first time I've seen them in the UK - also discounted as old stock. No sign of Sugar Coat anywhere yet. True that some of the FG ones appeared quickly, but they're so all over the place and there are still tons of pony-and-doll sets of Rarity and Rainbow Dash clogging the shelves that normal people can reach in Smyths...
Not sure if Chrysalis got to the UK at all yet. If she will. Our TRU in the centre is awful, and mine came from the US anyway.
-
What may not have helped the EQG sales is the rubbish distribution of the FG dolls. Those girls are like gold dust with the exception of 4 who I see EVERYWHERE (and now of course have).
Carrie
This is superbly true for the UK. TO put that into perspective, Rainbow Rocks hair style dolls just appeared in Entertainer here. And already discounted, because they're old stock. Amethyst Star and Cheerilee appeared in Smyths in Feb for the first time I've seen them in the UK - also discounted as old stock. No sign of Sugar Coat anywhere yet. True that some of the FG ones appeared quickly, but they're so all over the place and there are still tons of pony-and-doll sets of Rarity and Rainbow Dash clogging the shelves that normal people can reach in Smyths...
Not sure if Chrysalis got to the UK at all yet. If she will. Our TRU in the centre is awful, and mine came from the US anyway.
Yeah, I ended up ordering Amethyst and Cheerilee et al from the states - same with Sapphire Shores and spotty! Pinkie. I'm still actually missing RR hairstyle Flutters, she's the last one I need - scored 2 of the girls super cheap from home bargains though - £5 each!
In slightly brighter news...ROLLER!RARITY CAME EARLY!!! She is super cute :D Still, had to order her from amazon. She was under £20 and I had no idea if I'd ever see her in shop because of the distribution problems.
Carrie