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I feel like it was pretty obvious it was going to look grim in March. A dedicated online store would not help at all based on all that goes into that. At best, a better relationship with Amazon early on would of helped online distribution. I think folks in the USA are pretty lucky.You can get Confetti, Flutterbye, Trickles, Pinwheel, and Tickle on Target's webpage for $9.99.. also the G3s...and on Amazon for almost a full year the unicorn and pegasus set was available for $12.99. Some of those are gone now, some are still there. The ones that are gone, some of them are still available through alternative sellers for <$15.99 like Medley or Twilight. The earlier waves were a tiny bit harder to pin down online when they still out in stores, but they did appear briefly.
Basic Fun might not be in as dire straits if they had 160 employees, with ten of them working in the sales/marketing/logistics department.
It would be awesome if they sold online from their website too! I missed out on a few of the early releases I wanted, as I don't always have spending money. Snuzzle, Seashell, and Moondancer, for starters. I'd to get a brand Majesty too. I'd love if they'd make her and the Big Brothers! And while I'm dreaming, maybe the Loving Families...
I know that the Euro and UK collectors also paid high retail prices...
I’m not so sure that an online site would save them. Not when they sold so many in stores from impulse buyers and relatives looking for children’s gifts. If you’re looking for a gift, having all the options in front of you and being able to hold one in your hands is more than halfway to a sale. Plus, adding shipping to anything inexpensive can make it seem overpriced.Then, they also have to put together the website, hire employees to do the shipping, rent a warehouse and so on. The overhead costs might be out of reach for them.I would be thrilled if they tried! And hoping for the best that it can work out. I just wouldn’t want them to be villainized for deciding that wasn’t an option for them.
Oh, I *wish* they'd make an online site (one that shipped worldwide, preferably! :p). It's been really difficult to find them over here - obviously I haven't been able to hunt for a long while, but I *still* haven't seen the Applejack/Bow-Tie wave in the wild.
I could never understand why they did not have there own online store? I would of bought from it so many times!