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Here's a cute promo picture from one of the press releasesvisitors can't see pics , please register or loginI'm guessing from the description- that it will be aimed at little kids. I went to a "Hello Kitty Friendship Festival" and it had "characters" and stuff you could buy- it was a little goofy but cute. I loved all the Hello Kitty stuff!But I LOVE the idea of exclusive toys! I'm sure MLP would feature heavily since it is such a moneymaker for Hasbro these days...