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because they are creating disposable toys for a fad, rather than a collection. Hasbro in the 1980s pitched the idea of collecting all the ponies throughout the year the toy was available, but G4 is designed to fit the modern mindset of going on to something else within a short time. Some kids won't, of course, but the line repeats and repeats to bring in new people, rather than hold on to them.
In terms of G4. I don't feel Hasbro has that creative spark with the toys, now, because they are creating disposable toys for a fad, rather than a collection. Hasbro in the 1980s pitched the idea of collecting all the ponies throughout the year the toy was available, but G4 is designed to fit the modern mindset of going on to something else within a short time. Some kids won't, of course, but the line repeats and repeats to bring in new people, rather than hold on to them. There is no continuity there, so while I pick up the brushables I find cute, especially when I'm travelling, I don't consider them anything near what G1 devised.
QuoteIn terms of G4. I don't feel Hasbro has that creative spark with the toys, now, because they are creating disposable toys for a fad, rather than a collection. Hasbro in the 1980s pitched the idea of collecting all the ponies throughout the year the toy was available, but G4 is designed to fit the modern mindset of going on to something else within a short time. Some kids won't, of course, but the line repeats and repeats to bring in new people, rather than hold on to them. There is no continuity there, so while I pick up the brushables I find cute, especially when I'm travelling, I don't consider them anything near what G1 devised.This is it exactly. And, Hasbro's 80's marketing would have worked perfectly on me. I DID want them all. my parents had other ideas. If I were a child who got toys for things besides maybe ONE on birthday/Christmas I would have had one of those massive, massive childhood collections. I am not the only "child" who used Hasbro leaflets and annual checklists for creating dream/wishlists. G4 I do the same. get one here or there that strikes my fancy. G1 I collect reissues, but other lines are precisely want you say. marketed as a passing, brief fancy so each new wave can easily buy the core characters, and any long term pony obsessed child is annoyed with the lack of variety and constant reissues of the same ponies over and over.