I went yesterday...Hasbro's booth was just that. A tiny corner with a bunch of EG girls that are already in stores, The big Celestia's castle and Rarity's Shop which is also out in stores. They had "tattoos" that didn't work a ALL but they did have a nice frame where you could stand and have your picture taken. LAME. The reps knew nothing except the names of the characters, it was like they'd never seen a single episode of the show. They were very nice, just...needed to be enthusiastic and interested in what they were talking about.