Muffins is the next Build-A-Bear Pony :D

[CupidStrikes]

DJ Pon-3's gonna be next?!!!! My soul G4 pony!

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 Not sure when she's due out....

Is...Is that even her cutie mark?  O.o  That looks waaay more complicated than a black music note.

It kind of looks like a pair of headphones with lil wings or something to me.

[Carrehz]

Huh.. that's weird about her symbol.. hopefully it's just a prototype pic, no one else's symbol got changed, right? I can't imagine them changing it, but who knows.

[Lucky_Ladybug]

Totally disappointed Muffins is a web exclusive. I was so looking forward to buying her in-store. And she's randomly more expensive for no apparent reason!

[brittney_rochelle]

I wasn't expecting her release! She's pretty cute

[Koudoawaia]

I just ordered "Muffins" earlier today^^ Can't wait to get her.

[Saber-Toothed Crow]

Ordered Muffins. These web exclusives are killing me though. The shipping is brutal, almost as much as the pony itself

[Ponyfan]

According to a post on their Facebook page BAB is planning to release DJ Pon 3 to stores. 


Ponyfan

[Noxxbunny]

According to a post on their Facebook page BAB is planning to release DJ Pon 3 to stores. 


Ponyfan

Oh, come on! I'm happy for DJ being in stores...but why not her AND Muffins like they've been releasing? That's so weird.

[Lucky_Ladybug]

Yeah, I find it very strange that Muffins is the web exclusive of the two!

[CupidStrikes]

Yeah, I find it very strange that Muffins is the web exclusive of the two!

I assume that maybe BAB knew she would be more appealing to adult fans (I love Muffin but her colour scheme is definitely "duller" than the previous ponies, though she'd have appealed to child!me), and maybe buying trends say more adult fans buy online than in-store? Muffins has almost certainly been released due to popular demand so it does seem strange they're taking the "safe" route of having an online exclusive...

[Sunset]

Yeah, I find it very strange that Muffins is the web exclusive of the two!

I assume that maybe BAB knew she would be more appealing to adult fans (I love Muffin but her colour scheme is definitely "duller" than the previous ponies, though she'd have appealed to child!me), and maybe buying trends say more adult fans buy online than in-store? Muffins has almost certainly been released due to popular demand so it does seem strange they're taking the "safe" route of having an online exclusive...

I think it's more a matter of adults who are buying for themselves are more willing to go online to purchase because they want that specific character.  And not everyone lives near a BaBW.  And some adults are self concieous about going in to a BaBW to buy for themselves.

Not to mention that while some children will want Muffins, most will choose another character first.

Think of it like this: how many BaB plushes will the average parent buy for their child?  Maybe 1-3?  And if the child can only choose a limited number of ponies characters, how likely is it that a given child will choose Muffins over one of the mane 6 or one of the princesses?

So there is enough of a demand for BaB to do a small run and offer it online for maximum exposure to those who really want that character.  But there is not enough demand to make so many that they can stock all of their stores with her.  Especially since their primary audience who come into the store, children, are more likely to choose one of the other characters available.

Quit frankly, I'm shocked that DJ won't be an online exclusive also.  Maybe it's her coloring, maybe it's that she is a unicorn. 

[ember86]

Ordered "Muffins" yesterday luckily I had a coupon!

[Carrehz]

I dunno, Vinyl/DJ seems pretty popular with Hasbro (how many dolls does she have now? Three?), and she had a pretty sizeable role in the second Equestria Girls film and "Slice of Life" .. maybe they think she's more likely to be popular with kids? I dunno.

(I wonder if maybe they're playing it safe with Ditzy as well, to avoid any possible controversy over her? I dunno, just speculating.)

[Wardah]

That's not her cutie mark, it's part of the design on her cape.

http://www.mlpmerch.com/2015/08/dj-pon-3-build-bear-plush-arrives-this.html

[Sunset]

Well, that's interesting.  This is the first time that they have designed a whole new cape for a pony.  She is never shown wearing a dress in the show.  Are the capes selling well enough to design a whole new one not inspired by the show?

And yet they didn't make any accessories for Muffin.

Post Merge: August 28, 2015, 08:41:53 AM

I got my shipping confirmation email yesterday!  She's on her way!