I thought about the minky fabric you use, and "fuzzily" popped into my head.
Something you can make plural and play around with the spelling a bit, e.g. "Fuzzilees" or "Fuzzeelees" etc.
I kinda like "Fuzzilee" or "Fuzzilees" for the main line, and "Fuzzilee Bears" for your teddies.
EDIT - Whoops! I missed your post where you said you've now picked a name.