Licensed fleece is always that expensive, Im afraid. I still have a ton of G3.5 fleece under my bed that I don't know what to do with!
I was going to say, it's always that much... and plain colored is like 10.99 a yard here... I just made my son a star wars blanket (we make a new fleece blanket every year) and I paid $14.99 for the star wars and then then solid color was on sale for like $7 something.... but if you find the number you can text joann and get text message coupons...
Also when I clicked on the link, it's on sale on the website.