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They would have been launching a line that would be pretty unfamiliar to kids and most parents, which is always pretty risky. They'd have to spend a lot of time and energy redesigning Jem to be relevant in this day and age--because face it, Jem is pretty dated-- which means spending a lot, because time is money.
Hasbro is probably also really reluctant to reboot Jem because yeah, the cartoon seems to be getting a lot of viewership today, but so did the cartoon back in the eighties. The dolls failed spectacularly. And if the dolls didn't sell well back in a time where toy companies didn't have to worry about digital media stealing their customer base, they're not gonna sell well in the mega competitive market of today where that is an ever present reality.
Moondreamers.I loved Moondreamers even more than MLP as a child. And I still do and I would be crazy about a new doll line for them. Or Lady Lovely Locks, or Rainbow brite.*sigh*
I was *really* disappointed with the attempt to revamp Rainbow Brite. I grew up in that era: adoring Rainbow Brite, Pound Puppies, Care Bears.. And to see my _favorite_ flop horribly made me a little sad.. Specially when so much was poured into another area. Even half of the attention tossed to RB would have made her re-appearance rock!
It was like they tried to turn Rainbow Brite into Sailor Moon except not as cute as Rainbow Brite or as awesome as Sailor Moon...
Quote from: Cynosure on September 01, 2013, 12:23:06 AMThey would have been launching a line that would be pretty unfamiliar to kids and most parents, which is always pretty risky. They'd have to spend a lot of time and energy redesigning Jem to be relevant in this day and age--because face it, Jem is pretty dated-- which means spending a lot, because time is money.This was my immediate thought as well. I always imagined that Jem took place in the not-so-distant future when it was originally broadcast, which would be roughly around the present day. It is so utterly, completely 80's that to change it would change everything that makes it so great.QuoteHasbro is probably also really reluctant to reboot Jem because yeah, the cartoon seems to be getting a lot of viewership today, but so did the cartoon back in the eighties. The dolls failed spectacularly. And if the dolls didn't sell well back in a time where toy companies didn't have to worry about digital media stealing their customer base, they're not gonna sell well in the mega competitive market of today where that is an ever present reality.I think that if the dolls had been able to share clothes with Barbie, they would have done better. At the time Jem came out, there was really only two options for fashion dolls - Barbie, and Barbie-clones. With Jem, playability was limited because you couldn't just swap clothing with the dolls you already had. Your dolls could only wear other Jem clothes, and while it didn't matter if the outfits matched because it was the 80s and nothing matched, unless you bought fashion packs or other Jem dolls, you were pretty limited.
I believe Jem could be made relevant to today's audience. A pink haired secret popstar? They could move the setting to high school and make her like a crazy cross between Hannah Montanna and Lady Gaga. And for all we know they could be developing something as we speak. They keep things under pretty tight wraps so who knows.
Quote from: coinoperatedgirl on September 01, 2013, 05:14:07 AMQuote from: Cynosure on September 01, 2013, 12:23:06 AMThey would have been launching a line that would be pretty unfamiliar to kids and most parents, which is always pretty risky. They'd have to spend a lot of time and energy redesigning Jem to be relevant in this day and age--because face it, Jem is pretty dated-- which means spending a lot, because time is money.This was my immediate thought as well. I always imagined that Jem took place in the not-so-distant future when it was originally broadcast, which would be roughly around the present day. It is so utterly, completely 80's that to change it would change everything that makes it so great.QuoteHasbro is probably also really reluctant to reboot Jem because yeah, the cartoon seems to be getting a lot of viewership today, but so did the cartoon back in the eighties. The dolls failed spectacularly. And if the dolls didn't sell well back in a time where toy companies didn't have to worry about digital media stealing their customer base, they're not gonna sell well in the mega competitive market of today where that is an ever present reality.I think that if the dolls had been able to share clothes with Barbie, they would have done better. At the time Jem came out, there was really only two options for fashion dolls - Barbie, and Barbie-clones. With Jem, playability was limited because you couldn't just swap clothing with the dolls you already had. Your dolls could only wear other Jem clothes, and while it didn't matter if the outfits matched because it was the 80s and nothing matched, unless you bought fashion packs or other Jem dolls, you were pretty limited.Actually I feel the reason they didn't last was their price, according to everything I've read. Since her earrings lit up and she was larger she was more expensive than your average Barbie doll. Despite that Jem actually did good at first.
I know Hasbro isn't Rainbow Brite, but it made me weary of remakes. I don't understand why they took away the Color Kids. I wish I had my Rainbow Brite collection at my house to apologise to them on Hallmark's behalf.
Quote from: Ivaness on September 01, 2013, 08:50:46 AMI know Hasbro isn't Rainbow Brite, but it made me weary of remakes. I don't understand why they took away the Color Kids. I wish I had my Rainbow Brite collection at my house to apologise to them on Hallmark's behalf.There were plans to add the Color Kids later (now called the Color Wave Kids) but thanks to a lack of marketing, they failed before they had a chance.
Quote from: Wardah on September 01, 2013, 01:05:52 PMQuote from: Ivaness on September 01, 2013, 08:50:46 AMI know Hasbro isn't Rainbow Brite, but it made me weary of remakes. I don't understand why they took away the Color Kids. I wish I had my Rainbow Brite collection at my house to apologise to them on Hallmark's behalf.There were plans to add the Color Kids later (now called the Color Wave Kids) but thanks to a lack of marketing, they failed before they had a chance.What was wrong with "Color Kids"?! I miss the 80s/90s. (Since I'm a late 80s baby, but my sister educated me well.)