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I'm pretty sure that with Faust's influence, this whole thing would've worked out much, much, MUCH better.
If they can pull it off, this is a really smart move imo. Fashion dolls are a market in which Hasbro currently has nothing to offer. They have nothing to compete with the likes of Monster High and Bratz, the former of which is doing pretty well in a world where toys are rapidly losing the fight against video games and electronics. Not only that, but they are geared towards a slightly older target. Little girls who fell in love with these six characters have a higher chance of staying loyal to the brand as they move from brushable ponies to collectible dolls. They won't have to lose these friends they have come to know, just see them in a new way--and, at that age, a way they will be able to relate to more--and Hasbro can keep their business for a few more years.
Quote from: Moonracer on March 02, 2013, 01:34:24 PMI'm pretty sure that with Faust's influence, this whole thing would've worked out much, much, MUCH better.I'm pretty sure if Lauren had a say, this trainwreck would have never made it off the drawing board.
Quote from: Owlsy on March 02, 2013, 01:36:59 PMIf they can pull it off, this is a really smart move imo. Fashion dolls are a market in which Hasbro currently has nothing to offer. They have nothing to compete with the likes of Monster High and Bratz, the former of which is doing pretty well in a world where toys are rapidly losing the fight against video games and electronics. Not only that, but they are geared towards a slightly older target. Little girls who fell in love with these six characters have a higher chance of staying loyal to the brand as they move from brushable ponies to collectible dolls. They won't have to lose these friends they have come to know, just see them in a new way--and, at that age, a way they will be able to relate to more--and Hasbro can keep their business for a few more years. Well, Hasbro could always try rebooting "Jem", and give it a slight makeover to make it more modern. Hasbro still has rights to "Jem", right? If so, I don't see why they shouldn't give it a try - Transformers, G.I. Joe and MLP are a great proof that you can take a franchise that's almost thirty years old and still make it popular. So what's stopping them from doing just that with "Jem"? It would work out better than Equestria Girls. But, whatever...
All I'll say on this is that I'm going to give it a chance, but the designs look painfully boring and generic pretty anime-girl looking to me. Just looking at Applejack, I cannot imagine her voice on that character design, it just doesn't say "Applejack" to me. I hope they make some adjustments to these character designs before they decide to do anything with them.
Also, if this is the 30th anniversary celebration of pony, I am going to be very disappointed.