Wow, plushies I actually like. I'll be buying these as soon as they become available.
Edit:
This might actually be a test run by Build a Bear to see how well MLP toys do. If these two sell well, I would not be surprised to see them release more pony plushies in the future. Just look at the Hello Kitty line of merchandise that Build a Bear sells...it started off with just a couple Hello Kitty characters and now it seems like they release a new version of Hello Kitty plush every season.