I liked my barbies when I was a kid, but then they became so common and so cheap- I think the sea of blond smiling faces (and one brunette) kind of lost it's magic for me pretty fast. My other dolls seemed to have more variety and personality. I don't know what "go to" dolls the kids go for these days, but based on my trips through the toy isle, it looks like kids have a LOT more to choose from, which is very lucky for them!