Cool, thanks for the heads-up! Out of curiosity, will this offer be available online as well, or just in-store?
Just checked and the small print on the front page says "Prices, offers, and exclusives may vary online." So the deals aren't garanteed online, looks like.
I just checked the link and it seems they moved the pages a bit. The Zelfs BOGO deal is now on page 39, and the MLP deal is on page 43.
(Other MLP discounts are: Giant talking and light-up Twilight Sparkle, usually $50, is down to $39.99. Equestria Girl Twilight Sparkle and Celestia with pony down to $16.99. Talking Nightmare Moon down to $19.99.)