LOL I just found out about this show becaus someone has made a parody of EqD called "Funtasia Daily".
It looks kind of cute. But it's more popular than MLP in some areas? Do I hear the sound of war drums firing up? Apparently the trailer already got ripped on, and you know there's members of the FiM fandom who will attack it.
That website has so much potential for hilarity.
As for the popularity, its because the manufacturer - Simba - is bigger in some countries than Hasbro. So not any different than how many other brands work having more of a presence in their home/adjacent countries and putting a little in the shade the larger international manufacturer. Not in everything of course but in like for like products it can happen.
I dont collect Filly but at least at the moment they are issue variety - they have little witch costumed ponies out just now for Halloween...*looks at Hasbros lack of effort on this*