Maybe try to find a listing that has a photo taken from an angle that has the side of the jaw visible?
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I would say she's almost definitely old head style, based on those pictures. The majority of the new heads I've seen have visible lines running from the center of the ear, curving across the cheek and ending near the jawline. I've chopped together a quick collage for you with Sunset Shimmer, the "rainbow power" tinsel haired Rarity, Dash and Pinkie, fave collection Lyra, plus the new Cheerilee which I assume is going to be in the upcoming CMC & Friends pack.
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loginI think it's likely that this Plumsweet is a factory error, seeing as in the first photo you posted her hairline plugs are uneven and very skewed to the right. As to why she is only being sold now, when she was first released in 2011? It's a mystery!