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From what I've heard based on those who have attended, the major conventions seem to line up with major cities. BronyCon is moving to Baltimore next year, there's some convention in NYC taking its place, Equestria LA was pretty big, ditto for Everfree Northwest. Those are the kinds of conventions where you get thousands of people, big names from the show, etc.Not sure about smaller cons, but I've heard they're like big meetups but still provide a good place to sell. Keep in mind I'm just relaying secondhand experience, though I have heard a lot of it.