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Try £6-7 per pony in the UK in the 80s crazy expensive and that's why I had such a small collection at the time
If I remember rightly there was a thing made at the time G3 launched about the toys being cheaper or the same price as the originals. Surprisingly price tags dont turn up on all the MOC/MIBs I have seen or owned but the bulk of those that do have them put things anywhere from $4.99-5.99 depending on store and stage in the release for regular and early cards through to $9.99 to $12.99 for the middle year boxed ponies and then on up to $14.99 for the later release box ponies. Personally even at the lower end of $4.99 this puts ponies in the 80s in the expensive bracket - yes "inflation" puts that at $10 but in reality the price point in context of "life" is even higher. They were very much a special purchase rather than the pocket money price of G4s. Hence why I completely understand the size and quality difference
Adult ponies on a card were about $5, and babies on a card were usually $4. As mentioned, anything in a box was more - usually $7-8 or $10-12 depending on what they came with (or what store it was). Paradise Estate was $50... I remember that specifically because it seemed like *so much money*. My family was big on teaching me how to use money as a child & I knew that if I got $5 for something like a birthday or good report card, I could go buy a pony (my grandmother usually helped me out with the tax, lol). I remember Kmart running a sale of 3/$10 on the newborn babies on a card & I raid the piggy bank to get $10 to spend on them.
Given that they cost so much in the 80s, I'm not surprised I didn't have too many as a kid Does anyone know how much the Dream Castle retailed for? I got the lavender one for Christmas when I was four, and I'm wondering now how my parents managed to find the money since my dad was still in school then.