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Author Topic: Hasbro shifting attention to EqG?  (Read 524 times)

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Offline Katika

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Re: Hasbro shifting attention to EqG?
« Reply #15 on: June 18, 2014, 02:26:56 PM »
I agree with those that have said that they doubt that the Pony line would be doing any differently in the absence of EqG.  I mean, both toy lines sort of serve their own niche, and EqG seems to be Hasbro's attempt to ride the Monster High trend while tying it into the already successful Pony line.  And honestly, the EqG line has to be doing well enough, otherwise there likely *wouldn't* be so much more attention put on it.

Me, personally, I really don't like dolls.  At all.  I have bought ONE EqG doll, and that was just to get the Rarity brushable that came with her.  I still have the doll herself, still in her package, and don't know what to do with her because I don't collect them and can't justify tossing her, since she's perfectly nice.  THAT is the reason why *I* don't like EqG dolls.  Dolls just aren't my cup of tea. 

Hasbro, as a business, is going to follow the money.  They are going to keep releasing the Mane Six + a few as long as they continue to sell.  And there are going to be collectors like me that are torn between the "gotta catch em all" mentality as far as variants go and hoping to put pressure on them by abstaining from purchasing.  I do feel, though, that if their profits for the ponies themselves drop, they might just discontinue the ponies instead of doing what we want and adding variety though.  On the same note, if Pony popularity drops too much, but EqG popularity stays up, I do see the dolls outliving the ponies.


Offline hathorcat

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Re: Hasbro shifting attention to EqG?
« Reply #16 on: June 18, 2014, 03:10:08 PM »
I agree with the sentiment that its not a shift of focus and its certainly not phasing out of the ponies. However I also pick up on the perception of there being a lot of time, effort and resources going into EQG which we are not seeing in MLP at this moment. That probably has to be attributed to this being a brand new line; brands will spend more and push more at the start of a line in order to get a stable place in the market. I really think thats all we are seeing with EQG right now. Give it another couple of years when the line is established enough that they dont have to convince people to buy them - its just a doll line people are used to seeing - then the publicity and intensity of releases will even out to similar to what we see with MLP.
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