I'm sitting around hoping that this whole
Pony disaster was just a big ploy by the Hasbro team to make a lot of money. Bring a very limited amount to first fair, make her seem ULTRA rare. Bring a very limited amount to SDCC so they all sell out and everyone is flipping out. Leave the fans foaming at the mouth for days trying to figure out when they'll go up online.
Then put TONS of them on the website so that everyone jumps on in a terrible rush to make sure they get one and buy up multiples of them before they realize that aren't nearly as rare as they thought. Hasbro makes lots of money, the fans are super happy that they were able to get her, and the only people getting 'screwed' in the deal is the scalpers. ;D I know it's probably way too optimistic but that's what I've been hoping for ever since SDCC ended.