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loginRainbow Dash comes with Wonderbolt goggles and airborne turtle. (Photo: Hasbro)
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loginQueen Chrysalis is one of the characters getting an action figure in new "My Little Pony" line.
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loginPrincesses Celestia and Luna come in a special "My Little Pony" assortment pack. (Photo: Hasbro)
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loginPinkie Pie and her party cannon.
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loginShadowbolt pony with a bat-winged chicken.
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loginChangeling and Twilight Sparkle come together in a "Figure and Friend" set as part of the "My Little Pony Guardians of Harmony" line.
Pop culture’s favorite toy horsies are getting some animated inspiration.
Hasbro’s My Little Pony franchise launches a new Guardians of Harmony line this fall with figures and sets based on Discovery Family Channel’s My Little Pony: Friendship is Magic animated series. Pony fans and other attendees will get a first look at the upcoming merchandise this weekend at Toy Fair in New York City.
The upcoming line comes from consumers and fans asking for more adventure and new ways to play with core Ponies such as Twilight Sparkle and Rainbow Dash, says Samantha Lomow, senior vice president of Hasbro Brands for Boys, Girls and Preschool Portfolio. “They just wanted the characters brought to life in a whole new way.”
Pony toys that featured accessories and hair for kids to brush have been a staple in toy aisles since the 1980s. Lomow feels those will continue to resonate but Hasbro also saw an opportunity to take the property in a different direction while also showcasing characters like Queen Chrysalis and her Changelings that haven’t been as broadly represented as others.