The MLP Arena

Pony Talk => Off Topic => The Dollhouse => Topic started by: Galactica on September 25, 2019, 11:00:48 AM

Title: Mattel just launched gender inclusive doll line
Post by: Galactica on September 25, 2019, 11:00:48 AM
And they are really cute!  They kinda have shrunken EAH faces- my kid isn't quite old enough for these dolls yet, but since he already plays with kelly dolls and is so frustrated by their lack of ability to SIT DOWN- I will get him at least one to test :D  (I hope they are sturdy!)  They appear to come with a LOT of goodies...

They are now available online at Amazon, Target, and Walmart.

"The idea for the line comes from concern from both parents and children about the gender of toys," Mattel said in a statement. The line consists of six different doll kits, retailing for about $30 and available in a variety of skin tones. Each kit has one doll, two hairstyle options (one longer, one shorter) and varying clothes.

Here is a link to Zaltan Kusnoor's post this morning as he was one of the team who worked on the doll line. https://www.instagram.com/p/B207br5pFgR/

Link to the official Creatable World Instagram account: https://www.instagram.com/creatableworld/

Promo photos of each group set on A Plastic's Instagram, note, visit the photo and click on the side to view each set: https://www.instagram.com/p/B2zxINWJ49C/

Link to CNN's news: https://www.cnn.com/2019/09/25/us/ma...rnd/index.html

Link to USA Today's article/video: https://www.usatoday.com/story/life/...ll/2437887001/

There are lots more news reports this morning, so you can google those.

Link to the dolls on Target: https://www.target.com/s?searchTerm=creatable+world

Link to the dolls on Amazon: https://www.amazon.com/s?k=creatable...f=nb_sb_noss_2

Link to the dolls on Walmart: https://www.walmart.com/search/?cat_...reatable+world

Title: Re: Mattel just launched gender inclusive doll line
Post by: Ragamuffin on September 25, 2019, 11:20:19 AM
The curly blond one is so cute! I would keep the hair short though...

And these dolls look sooo small! I thought they were, like, nine inches instead of eleven! I guess it's the big head. :P
Title: Re: Mattel just launched gender inclusive doll line
Post by: Galactica on September 25, 2019, 11:29:27 AM
Yeah I'm guessing they are sturdier versions of like Ever After High dolls? Maybe with SLIGHTLY smaller heads-

Very curious to see them in hand.
Title: Re: Mattel just launched gender inclusive doll line
Post by: tailrustedtealeaf on September 25, 2019, 01:54:27 PM
I think it's an adorable line! I won't be picking any up but I think it's a cute idea, and I love that it comes with lots of clothes. I think kids will have lots of fun with them!
Title: Re: Mattel just launched gender inclusive doll line
Post by: bright rabbit 1 on September 25, 2019, 02:44:26 PM
Going to get them all (plus extra because of customs)
Title: Re: Mattel just launched gender inclusive doll line
Post by: Zapper on September 25, 2019, 05:25:39 PM
The idea to have two dolls in one doll is cool (especially since it saves Mattel the money of making a boy & girl line and having the boys warm shelves because auntie Sue would rather get a Spider-Man for lil Jimmy and not a baby Ken).

Sadly so far they just look like kid dolls that include one super short hair option and one super long hair. If your haircut determines your gender then welcome back to the 1940s!  :lol:
I have short hair and I'd love to see more female dolls with short hair. Not a bob, no. Super short without being shaved off. Same goes for male dolls with long hair. Like a Hairmetal Ken! Yeah.

I'll wait to see reviews. Different bodyparts and head shapes as well as more hair options would be great for customizing. Kind of like the MH Create a Monster sets where you got two dolls to swap - only now it can only ever be one doll with different looks. Mhh.
I wonder if these will come to Germany at all. New Mattel dolls seem to be verboten here as of late. No Wild Hearts, no She-Ra, no new SHG, and afaik no new Fashionistas in physical stores.
Title: Re: Mattel just launched gender inclusive doll line
Post by: Galactica on September 26, 2019, 12:51:55 PM
The idea to have two dolls in one doll is cool (especially since it saves Mattel the money of making a boy & girl line and having the boys warm shelves because auntie Sue would rather get a Spider-Man for lil Jimmy and not a baby Ken).

Sadly so far they just look like kid dolls that include one super short hair option and one super long hair. If your haircut determines your gender then welcome back to the 1940s!  :lol:
I have short hair and I'd love to see more female dolls with short hair. Not a bob, no. Super short without being shaved off. Same goes for male dolls with long hair. Like a Hairmetal Ken! Yeah.

I'll wait to see reviews. Different bodyparts and head shapes as well as more hair options would be great for customizing. Kind of like the MH Create a Monster sets where you got two dolls to swap - only now it can only ever be one doll with different looks. Mhh.
I wonder if these will come to Germany at all. New Mattel dolls seem to be verboten here as of late. No Wild Hearts, no She-Ra, no new SHG, and afaik no new Fashionistas in physical stores.

Well the "age" of the dolls is 7-  so a 7 year old boy is not going to have a different body than a 7 year old girl-  I mean, except from the obvious but you wouldn't put that on a kid's doll anyway.

The options actually include a bunch of different clothing options- some more feminine some more masculine, and a lot of neutral stuff- which is pretty cool.  So kid's are free to play with looks without having to label the doll "boy" or "girl" which is what I think is kinda neat.

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It's also just kinda rare to have any dolls marketed to boys, so that is nice
Title: Re: Mattel just launched gender inclusive doll line
Post by: BlackCurtains on September 26, 2019, 01:00:24 PM
These are great, I love them. Just the kind of doll I would have actually played with as a kid. My favorite Barbie? A Ken doll that had a "surfer dude" wig. It was long, crimped blonde hair. I don't know if it had originally come with Ken or not, but he wore it all the time. I also drew tattoos on him :lol:
Title: Re: Mattel just launched gender inclusive doll line
Post by: Galactica on September 26, 2019, 01:06:50 PM
Part of what I like is just the absence of any packaging or design that screams THIS IS A GIRL TOY or THIS IS A BOY TOY - like hot pink with flowers and hearts- or BLUE with manly Machines and stuff.

I walked through Target just the other day and all of the toys in the girl "Pink Isles" vs the boy isles are very obnoxiously gendered.

I have heard that toystores (and children's clothing stores) in Europe are nothing like what we see in the US.
Title: Re: Mattel just launched gender inclusive doll line
Post by: bright rabbit 1 on September 26, 2019, 02:05:28 PM
Part of what I like is just the absence of any packaging or design that screams THIS IS A GIRL TOY or THIS IS A BOY TOY - like hot pink with flowers and hearts- or BLUE with manly Machines and stuff.

I walked through Target just the other day and all of the toys in the girl "Pink Isles" vs the boy isles are very obnoxiously gendered.

I have heard that toystores (and children's clothing stores) in Europe are nothing like what we see in the US.

Everything here in the U.K are grouped together (Morrisons) some like Asda are separate.
Title: Re: Mattel just launched gender inclusive doll line
Post by: Zapper on September 26, 2019, 03:45:47 PM
I wasn't demanding private parts, btw :lol: Just more options to change the bodytypes.

I have heard that toystores (and children's clothing stores) in Europe are nothing like what we see in the US.

Depends on the store. Most of the time the type of toy and the aggressive marketing color divides the isles on its own (opposed to the 70s were a lot of packaging for kids was yellow to attract the eye).

A big store here has very obvious "boy corners" and "girl corners". Like the walls suddenly become pink when you start looking for dolls but the large Rey from Star Wars dolls are in boy land.
Title: Re: Mattel just launched gender inclusive doll line
Post by: Galactica on September 26, 2019, 04:23:08 PM
I wasn't demanding private parts, btw :lol: Just more options to change the bodytypes.

I have heard that toystores (and children's clothing stores) in Europe are nothing like what we see in the US.

Depends on the store. Most of the time the type of toy and the aggressive marketing color divides the isles on its own (opposed to the 70s were a lot of packaging for kids was yellow to attract the eye).

A big store here has very obvious "boy corners" and "girl corners". Like the walls suddenly become pink when you start looking for dolls but the large Rey from Star Wars dolls are in boy land.

Ah, well that's disappointing.  Same everywhere then.   I had read somewhere that Barbie (and therefore Mattel) is the one 100% responsible for the "PINK" isle for girls and for defining pink as the "girl" color. 



Post Merge: September 27, 2019, 12:52:54 PM

My order arrived already!  I have to say the doll is really cute, sturdy and the fashions are very attractive and well made too.

The wig is a hard shell like the Liv wig, with a "rind" that kinda looks bad, but on the other hand, it is very sturdy and I think will be easy for little fingers to manage- which is probably the point.

Also, although I hope I can resist, it is interesting that the fashions (and hat for a puffy haired doll) will fit a standard fashion doll.  

Most importantly, this doll can SIT.   The posing is fantastic.  Currently my son has "David" and "Michael" (named after two dear friends, hehe) who he plays with daily-  they are Kelly dolls bought on clearance.  However, my son is constantly annoyed at how they can't SIT DOWN.  He loves mom's fashion dolls because they can "walk" and he loves to bend them all around (much to my dismay when I find him with one). This kid can sit down and cross his legs and is way more sturdy than poor Misaki here!

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 (https://flic.kr/p/2hmGWxJ)Creatable world - gender inclusive doll + Misaki (https://flic.kr/p/2hmGWxJ) by Sarah (https://www.flickr.com/photos/51192881@N00/), on Flickr

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 (https://flic.kr/p/2hmJJQK)Creatable world - gender inclusive doll (https://flic.kr/p/2hmJJQK) by Sarah (https://www.flickr.com/photos/51192881@N00/), on Flickr

I love the packaging too.  It is sure to drive the alt right into a complete rage  :lol: :lol:

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 (https://flic.kr/p/2hmKsRV)Untitled (https://flic.kr/p/2hmKsRV) by Sarah (https://www.flickr.com/photos/51192881@N00/), on Flickr
Title: Re: Mattel just launched gender inclusive doll line
Post by: sailorstitch on September 29, 2019, 01:00:32 PM
I want to get one of these sometime to support the line. But I would be beyond shocked if the Wal-Mart in my conservative small town stocked them.
Title: Re: Mattel just launched gender inclusive doll line
Post by: glitterball on September 30, 2019, 12:02:13 PM
What a great idea!

Really interesting how you can customise the doll to get the "look" you want, be it androgynous or traditionally male or female.  :)
Title: Re: Mattel just launched gender inclusive doll line
Post by: Galactica on September 30, 2019, 02:05:22 PM
I want to get one of these sometime to support the line. But I would be beyond shocked if the Wal-Mart in my conservative small town stocked them.

Nobody is seeing them in any of the stores yet- as far as I know of- it makes me wonder if both Target and Walmart are offering them online only...
Title: Re: Mattel just launched gender inclusive doll line
Post by: sailorstitch on October 01, 2019, 06:15:07 AM
I want to get one of these sometime to support the line. But I would be beyond shocked if the Wal-Mart in my conservative small town stocked them.

Nobody is seeing them in any of the stores yet- as far as I know of- it makes me wonder if both Target and Walmart are offering them online only...

Or is it because they're too new? They've only been out, what, 2 weeks? 
Title: Re: Mattel just launched gender inclusive doll line
Post by: Zapper on October 02, 2019, 01:53:55 AM
I wasn't demanding private parts, btw :lol: Just more options to change the bodytypes.

I have heard that toystores (and children's clothing stores) in Europe are nothing like what we see in the US.

Depends on the store. Most of the time the type of toy and the aggressive marketing color divides the isles on its own (opposed to the 70s were a lot of packaging for kids was yellow to attract the eye).

A big store here has very obvious "boy corners" and "girl corners". Like the walls suddenly become pink when you start looking for dolls but the large Rey from Star Wars dolls are in boy land.

Ah, well that's disappointing.  Same everywhere then.   I had read somewhere that Barbie (and therefore Mattel) is the one 100% responsible for the "PINK" isle for girls and for defining pink as the "girl" color. 

I think that's true for modern toys. But pink was decided to be the girl color a while ago.
Babies up until a certain age used to be dressed traditionally in white (and both sexes had the same clothes) but there is more money to be made when you can sell different clothes and different colors. Capitalism and gendering go hand in hand.

Also, pink used to be a masculine color because boys were thought of as strong and passionate (red=blood) while girls were associated with Virgin Mary (whose signature color is blue).

Btw I think these dolls raise another issue: they all look like boys in the Mattel style.
Mattel has been not just hyper-feminizing their adult female dolls for a while, they also did that to the kid dolls. That's how you ended up with Shelleys/Chelseas/Kellies that had eyes that looked like they were wearing eye makeup and lips that looked like lipstick. The Enchantimals and MH were even worse in that regard.

Their bodies were more shapely than the boys. Also their faceshapes could never be anything else than heart or oval. It was close to "sexy baby".

These new dolls are more natural looking and have more definition and that immediatly makes them look like EAH boys to me because I am used to doll girls having vapidly grinning faces with big eyelashes and barely a jaw bone :P
Title: Re: Mattel just launched gender inclusive doll line
Post by: Taffeta on October 02, 2019, 10:37:23 AM
Part of what I like is just the absence of any packaging or design that screams THIS IS A GIRL TOY or THIS IS A BOY TOY - like hot pink with flowers and hearts- or BLUE with manly Machines and stuff.

I walked through Target just the other day and all of the toys in the girl "Pink Isles" vs the boy isles are very obnoxiously gendered.

I have heard that toystores (and children's clothing stores) in Europe are nothing like what we see in the US.

So for the UK it does depend on the store like brightrabbit said, but a designated toy store...they don't tend to label the aisles but there's a definite colour bias on some of them with the amount of pink packages. That said there are some areas of both the main toy stores where I live which could be aimed at any kid and nobody would blink.

When I was a kid it was very gendered but then it went through a phase of being much less so. And now it's back to gendered. Sister and I were talking about this going through the Argos catalogue, though, and the fact that although they're now listing stuff by age rather than gender, there are still a lot of gender hints in the photo adverts and the colouring/etc of the package/pages/layout. We still have a way to go.

Until the very end of the line I feel like G1 MLP was the least gendered, packaging wise, of all MLP - because it was predominately blue, green, white, etc - fields, sea, mountains, clouds. It was only right near the end over here that MLP packages became obnoxiously pink. But in that time frame where IMO there was less gendering in stores, G2 had blue packages...so draw your own conclusions about that.

Title: Re: Mattel just launched gender inclusive doll line
Post by: Carrehz on October 02, 2019, 11:06:24 AM
Mattel has been not just hyper-feminizing their adult female dolls for a while, they also did that to the kid dolls. That's how you ended up with Shelleys/Chelseas/Kellies that had eyes that looked like they were wearing eye makeup and lips that looked like lipstick. The Enchantimals and MH were even worse in that regard.

yeah, as much as I love Enchantimals, I have to admit you're right here. I mean, look at this:

(pic is small, I'm just putting it under a spoiler cut since it's technically off-topic)
Spoiler
(excuse the clutter in the background)
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Karina's meant to be younger (I assume?), but Scoots' face is much more youthful. The Enchantimals look like kids just fine when you put them amongst other Mattel dolls (i.e. MH (http://kittieoflife.com/enchantimalscompare10.png)), but when you put them next to other kid dolls.. they look a bit off.

to go back to the dolls being discussed here, yeah, they look more "boyish" than "androgynous" to me, too.
Title: Re: Mattel just launched gender inclusive doll line
Post by: Galactica on October 02, 2019, 11:53:14 AM


Btw I think these dolls raise another issue: they all look like boys in the Mattel style.
Mattel has been not just hyper-feminizing their adult female dolls for a while, they also did that to the kid dolls. That's how you ended up with Shelleys/Chelseas/Kellies that had eyes that looked like they were wearing eye makeup and lips that looked like lipstick. The Enchantimals and MH were even worse in that regard.

Their bodies were more shapely than the boys. Also their faceshapes could never be anything else than heart or oval. It was close to "sexy baby".

These new dolls are more natural looking and have more definition and that immediatly makes them look like EAH boys to me because I am used to doll girls having vapidly grinning faces with big eyelashes and barely a jaw bone :P


[/quote]

Or is it because they're too new? They've only been out, what, 2 weeks?
[/quote]

You know, I don't think so- because when you click on one of the dolls to see the details, it says "not in stores".  That is not true for other items that are just out of stock.  It may be they are testing the market online and will put them in stores if they sell well. Probably there is some uncertainty about reception. 
Still, if there is no plan to put the dolls in stores- than that is a shame. There ARE kids who don't feel they fall comfortably within one gender or the other, and it would be nice for them to see dolls on the shelves like them.


And yes I agree Mattel has been hyperfeminizing their female and CHILD dolls for a while now- which is horrible.  Especially with the dolls that appear to have baby or toddler faces- I just can't even begin to understand that.  It's like the dolls/toys about feces... 
Title: Re: Mattel just launched gender inclusive doll line
Post by: Zapper on October 02, 2019, 12:09:04 PM
Mattel has been not just hyper-feminizing their adult female dolls for a while, they also did that to the kid dolls. That's how you ended up with Shelleys/Chelseas/Kellies that had eyes that looked like they were wearing eye makeup and lips that looked like lipstick. The Enchantimals and MH were even worse in that regard.

yeah, as much as I love Enchantimals, I have to admit you're right here. I mean, look at this:

(pic is small, I'm just putting it under a spoiler cut since it's technically off-topic)
Spoiler
(excuse the clutter in the background)
visitors can't see pics , please register or login

Karina's meant to be younger (I assume?), but Scoots' face is much more youthful. The Enchantimals look like kids just fine when you put them amongst other Mattel dolls (i.e. MH (http://kittieoflife.com/enchantimalscompare10.png)), but when you put them next to other kid dolls.. they look a bit off.

to go back to the dolls being discussed here, yeah, they look more "boyish" than "androgynous" to me, too.

I'm a huge MH fan to this day but I am also an adult who can look at these designs from an outside perspective and I think its success really influenced how Mattel proceeded with the look of other girly doll lines. The scary thin but curvy bodies, long thin necks, crazy arched feet for heels that will give you foot and spine damage in the real world but look "cute" on a doll supposed to be 12.

Mattel's recent choices for Barbie Fashionistas were interesting/good (really need to get that Fashionista with a prostetic leg!) and now this seems like it's well intentioned, too. But I remain critical of them as a toy company. Their other doll lines look warped compared to Creatable World and as long as they don't change future toy lines this will be just an attempt at hopping on a current trend.

And yes, I realize other toy companies do that, too. I have a lot of mixed feelings about the LOL dolls by MGAE or even that Scootaloo you posted :lol:
Big eyes/big heads are a trend but I dare ask why is "stick body" and sexy clothes for babies a trend now?
Title: Re: Mattel just launched gender inclusive doll line
Post by: FlickaFriend on November 04, 2019, 02:38:02 PM
I really like the look of Mattel's new gender neutral dolls and I have seen one IRL and I think it's great quality with lots of articulation.  It was the straight hair blond one and i thought it was genuinely gender-neutral and could be seen as a boy or a girl.

I@m interested that some of you find it still problematic, or is it just that the existence of these dolls in the Mattel line highlights the over sexualised/feminised appearance of all the othe rMattel dolls?

Off-topic now (sorry mods, do move to a new thread if appropriate), but what would you say was a good doll line that doesn't hyper-feminise/sexualise girls?  I love Monster High and have just got into collecting them, but I agree they are a bit disturbing with their extreme bodies and make-up aimed at little girls.  My 7 year-old daughter loves them too.  I talk to her a lot about how unrealistic their bodies are and how high heels are really painful and unhealthy in real life, and how there's more to life than just fashion...  actually I think MH is quite good for not being completely fashion-obsessed, and I like the narrative back-story and character development a lot, plus the diversity in other ways (not body type obviously!)

Despite my misgivings, MH are so imaginative in concept and execution, and I love the 'edge' they have. I don't like "pretty-pretty" dolls. I also don't think there's anything necessarily wrong with make-up. MH dolls are meant to be teenagers and goodness knows I plastered it on when I was 15!

My daughter has Lottie dolls as well, which are cute and not sexualised at all, but even they have a bit of a 'make-up' look on the girl Lottie dolls (dark eyelashes, bright pink lips) whereas the boys in the Lottie line don't have eyelashes or coloured lips. The manufacturers make a big deal about how the doll is based on real dimensions of a 7-year old child, but IRL girls don't actually have bigger eyelashes or pinker lips than boys... Plus the Lotties are all perfectly pretty, button-nosed, huge-eyed, symmetrical faced. so I'm not sure it's fair to levy that criticism at MH if dolls like Lottie are seen as completely healthy in terms of promoting positive body image, as they too are unrealistic in lots of ways.

Also, this is going to sound weird, but I even find the animation and artwork for G4 MLP to be kind of sexualised in a strange sort of way? The way they swing their hips as they clip-clop around on their hooves, those huge eyes and enormous eyelashes... Is it just me???  :lol:
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