I agree with CoonhoundBetty. I know we as a community try to be so forgiving and understanding and never leave neutral/negative, but there are most definitely times for negatives. If this was a $10 or $20 item then I'd probably leave a neutral. $700 though? That's a completely different ballmark. That kind of item should be packed flawlessly and if anything goes wrong customer service should be even better than usual.
Does the seller normally deal in such high expense items or do they mostly just sell cheaper stuff?
Wow... if they deal exclusively in sewing machines they should know how to ship them! Definitely no excuses and very deserving of a negative.