I was looking at Spirit stuff on target.com when I found these:
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Apparently they're from a line called "Winner's Stable" which seems to be new. They're made by Just Play who are the same people behind the Spirit Riding Free toys. The horses stand 7 inches tall and the dolls are 5 inches tall (classic scale basically).
You can see all the products here: https://justplayproducts.com/brands/winners-stable/
How do you feel about about them? I think they're really cute and well-priced (the horse and rider sets are $10 each). Although I do think the tack and clothes are really tacky >_<.
Spoiler
This is just speculation but I think these might be Just Play's replacement for Spirit Riding Free once that toyline ends (which might be soon)
You are on the right track.
https://toyzeitgeist.blogspot.com/2021/01/breaking-up-is-hard-to-do-zeitgeist-025.html
whaaaaaaaaaaaaaaaaaat. How did I not know this? :blink:
Spoiler
I thought Just Play would have the license until the end of the series (which I think is going to be the movie). I really enjoy collecting the Just Play line which is a huge disappointment. I might give the Mattel toys a chance but from what I've seen they're pretty awful. The horses look like garbage, have clear stands sticking out of their backs, have molded tails combined with brushable manes, are only sold with the dolls, and don't even come with tack. :cry: