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I noticed this too. I was using a newly ordered hank of Atomic Turquoise, and it was extremely thin. I ran out on just one pony. I later opened up an older, unused MLP sized hank of a color I can't remember, and it was WAY thicker. :\ I really don't like this... If she's going to put less hair into the bags, she should lower the price.
I can understand if costs go up. Inflation is natural as time goes on. If this is how much hair $3.12 buys then okay. But there was no indication of it being a different amount, so it certainly took me by surprise. And I'd rather pay more to get the amount of hair I am used to expecting.
so perhaps since it's worked for Elise, maybe Tina is adopting the same approach to keep costs down? Just speculating is all!