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Yes, the Japanese approach to marketing vs the American approach to marketing is very very different, as Taffeta said. No Western toy company except from Mattel thinks of itself as having life-long fans and collectors. Hasbro has always in its history existed as a rival to Mattel ; hence why they started up by buying all the other toy companies at the time [Parker Brothers!]. It doesn't do much independently, it's all reactive to what its biggest threat is. If Mattel finds out that toys with colorful poop sell, Hasbro releases a rival toy with MORE colorful poop. We wouldn't have had Jem, if Barbie and the Rockers hadn't been a thing.
Quote from: lovesbabysquirmy on October 05, 2020, 07:47:50 AMYes, the Japanese approach to marketing vs the American approach to marketing is very very different, as Taffeta said. No Western toy company except from Mattel thinks of itself as having life-long fans and collectors. Hasbro has always in its history existed as a rival to Mattel ; hence why they started up by buying all the other toy companies at the time [Parker Brothers!]. It doesn't do much independently, it's all reactive to what its biggest threat is. If Mattel finds out that toys with colorful poop sell, Hasbro releases a rival toy with MORE colorful poop. We wouldn't have had Jem, if Barbie and the Rockers hadn't been a thing. Jem was actually first and if Barbie and the Rockers hadn't happened Jem would have had longer success.
Hasbro doesn't have a problem taking care of its boy-themed franchises, like Transformers, GI Joe, etc.
Quote from: Wardah on October 05, 2020, 12:39:07 PMQuote from: lovesbabysquirmy on October 05, 2020, 07:47:50 AMYes, the Japanese approach to marketing vs the American approach to marketing is very very different, as Taffeta said. No Western toy company except from Mattel thinks of itself as having life-long fans and collectors. Hasbro has always in its history existed as a rival to Mattel ; hence why they started up by buying all the other toy companies at the time [Parker Brothers!]. It doesn't do much independently, it's all reactive to what its biggest threat is. If Mattel finds out that toys with colorful poop sell, Hasbro releases a rival toy with MORE colorful poop. We wouldn't have had Jem, if Barbie and the Rockers hadn't been a thing. Jem was actually first and if Barbie and the Rockers hadn't happened Jem would have had longer success.Wardah is right.It's well known that Barbie & the Rockers were created to compete with Jem, and ther existence was part of Jem's downfall. The problem was that Barbie's dolls were in the regular size of fashion dolls and thus clothing was more interchangeable - Jem had different proportions and was at a higher price point. So Barbie & the Rockers were put out to kill Jem, and it mostly worked.
Quote from: Snapdragon on October 05, 2020, 12:39:44 AMHasbro doesn't have a problem taking care of its boy-themed franchises, like Transformers, GI Joe, etc.HARD disagree on G.I. Joe. It's functionally dead and Hasbro mostly ignores it. It hasn't had a cartoon in 10 years and when IDW tried to publish comic books for it, they ended up doing Transformers / Joe crossovers; Joe comics couldn't survive on their own, it had to ride TF's coattails. I think the "wooo, American military!" concept is too jingoistic to thrive in the modern era where companies want to have brands with global appeal.Basically, I think Transformers is a unique case. It's Hasbro's most financially successful line. (The other two most successful are MLP and NERF.) I'm sure Hasbro has other boys toys besides TF but I can't name any off the top of my head without looking them up. Which kinda says it all.
Ohhh, interesting! Thanks for the update!
Quote from: LadyMoondancer on October 05, 2020, 02:37:22 PMQuote from: Snapdragon on October 05, 2020, 12:39:44 AMHasbro doesn't have a problem taking care of its boy-themed franchises, like Transformers, GI Joe, etc.HARD disagree on G.I. Joe. It's functionally dead and Hasbro mostly ignores it. It hasn't had a cartoon in 10 years and when IDW tried to publish comic books for it, they ended up doing Transformers / Joe crossovers; Joe comics couldn't survive on their own, it had to ride TF's coattails. I think the "wooo, American military!" concept is too jingoistic to thrive in the modern era where companies want to have brands with global appeal.Basically, I think Transformers is a unique case. It's Hasbro's most financially successful line. (The other two most successful are MLP and NERF.) I'm sure Hasbro has other boys toys besides TF but I can't name any off the top of my head without looking them up. Which kinda says it all.Not completely. They exhumed and dusted off its freshly re-buried corpse and have started putting out shiny new toys. Just snagged me a classic diecast pack last week. They're also making a new Joe movie and its getting a video game.
Quote from: Leave a Whisper on October 05, 2020, 03:49:34 PMQuote from: LadyMoondancer on October 05, 2020, 02:37:22 PMQuote from: Snapdragon on October 05, 2020, 12:39:44 AMHasbro doesn't have a problem taking care of its boy-themed franchises, like Transformers, GI Joe, etc.HARD disagree on G.I. Joe. It's functionally dead and Hasbro mostly ignores it. It hasn't had a cartoon in 10 years and when IDW tried to publish comic books for it, they ended up doing Transformers / Joe crossovers; Joe comics couldn't survive on their own, it had to ride TF's coattails. I think the "wooo, American military!" concept is too jingoistic to thrive in the modern era where companies want to have brands with global appeal.Basically, I think Transformers is a unique case. It's Hasbro's most financially successful line. (The other two most successful are MLP and NERF.) I'm sure Hasbro has other boys toys besides TF but I can't name any off the top of my head without looking them up. Which kinda says it all.Not completely. They exhumed and dusted off its freshly re-buried corpse and have started putting out shiny new toys. Just snagged me a classic diecast pack last week. They're also making a new Joe movie and its getting a video game.I could be wrong but it seems the angle they are going for is more "woooo nostalgia!" than "woooo American Military!"