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The quality of the hair, the quality of the plastic (yeah it started having issues years later, but it feels "just right" compared to hard brittle fakies or fakies with super thin squishy plastic), the backcard stories, the gorgeous watercolor art on the backcards . . . Even the fact that there were multiple brush molds and ribbon colors. Like, they could have put a pink ribbon in with every pony because "girls love pink" and they could have made just one style of brush. The fact that they went the extra mile just adds something.One thing that G1 did better than any other generation was how they organized and promoted their sets. They had small, well-defined sets of ponies and they advertised them in a way that kids would find easy to remember and keep track of: on the backcards and in the brochures.