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I have to be perfectly honest.. I don't like them. :7I even liked the 2 TRU plushes better than these... :<Bergamot: While I think it is true that they could never reach a custom-plush level w/o being as expensive as Steiff etc. Disney generally does pretty decent plushes at an acceptable price, so I don't see why hasbro couldn't do at least a liiiiiittle bit better than this. Heck, even the dreaded Filly Ponies have plush that appear to be better done.
I didn't see any when I went there today, but my Mom is not letting me buy toys after an incident with the Tamagotchi Melody Charm, because it played a "baby song".
They're licensed to a company called "Funrise." Like Hathorcat said, these girls aren't made for an audience that demands screen accuracy. Little girls will buy them... And so will adults, for the novelty of it. If you pick one of these toys up, you'll see that the patterning is actually pretty well done, especially for the body! Their faces aren't perfect, but they're hardly uncanny valley material. The hair choice is... interpretive, I guess, but so is the hair that we see on brushable toys. At the end of the day, I'm glad that these were manufactured, and I can't wait to see what they come up with next. Maybe I'll be proven wrong and we'll be given some super-screen-accurate and official plush toys in the future!