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@Appletini I am interested in your comment that brushables are not selling? I am curious as to where that information has come from? You surely just have to look at the new leaflet of ponies to see the sheer amount of brushable ponies [albeit that they are the same main 6] that Hasbro intend to introduce this year? Most people may not like the continuous cycle of the main 6 but they are still churning main 6 brushables out - all of whom are a more significant investment in production cost than the blind bags would ever be.
Quote from: hathorcat on November 04, 2012, 02:10:19 PM@Appletini I am interested in your comment that brushables are not selling? I am curious as to where that information has come from? You surely just have to look at the new leaflet of ponies to see the sheer amount of brushable ponies [albeit that they are the same main 6] that Hasbro intend to introduce this year? Most people may not like the continuous cycle of the main 6 but they are still churning main 6 brushables out - all of whom are a more significant investment in production cost than the blind bags would ever be. I know for myself I feel they are not selling well because I am seeing them show up at discount stores that usually get second hand merchandise that other bigger stores can't move. They sell it to the second hand chain and they sell it for about 50 off. MLP G4 brushables are really in all these places, but very few of them are on store shelves.
I wouldn't mind them producing more FiM type stuff if they made some really cool stuff like actually PLAYSETS like Ponyville and stuff. Stuff our blind bags could be used with. I have about 20 brushables so I wouldn't feel cheated if they focused more on the show, but only if they made some cool toys. Not just blind bags. I like the new figure sets. The more I pass them in the stores, the more I like them. But I want something to go WITH them for display purchases. Like a really cool castle playset or the apple farm.. Twilight Sparkles Library/House..
Before FiM/g4, Hasbro had already set their toy line to focus in the "core 7" at the end of g3. I think that with FiM, they always intended to continue to focus on a core group of recognizable characters. At Pony Fairs before FiM, Hasbro Marketing said that their research found that the target audience (little girls age 3-6) preferred a few characters that they could relate to, instead of endless different ponies with no known character to back them up....
Quote from: kitkatvintage on November 04, 2012, 03:23:12 PMBefore FiM/g4, Hasbro had already set their toy line to focus in the "core 7" at the end of g3. I think that with FiM, they always intended to continue to focus on a core group of recognizable characters. At Pony Fairs before FiM, Hasbro Marketing said that their research found that the target audience (little girls age 3-6) preferred a few characters that they could relate to, instead of endless different ponies with no known character to back them up....Yeah I think you're right. Kids want ponies they know... Not ... "who is this?, nah, I'll pass". Hasbro wants the little girls to say "Look mommy! There's Rarity!"
visitors can't see pics , please register or loginSaw it on TRU's Canadian website the other day. It may not be full playsets, but at least there are some accessories! Just thought I'd mention it.