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So really? They're hated because everyone had their nostalgia glasses on.
I think it's just one of those things, where for whatever reason they didn't sell well in the US but did overseas.The same thing happened with Keypers, IIRC. They were kinda-sorta popular in the US, but REALLY REALLY popular in the UK.They also had really poor, almost nonexistent marketing, and the few US commercials for them featured freaky CGI ponies. Transformers look good in CGI . . . Ponies, not so much.
I think they are cute, now, but their facial expressions just don't convey as much "sweet and friendly" as G1s do. In fact, I think G1s have the only real endearing expressions.