Did each generation have a tagline?

[StrawberryFair]

Wow...it has been FOREVER since I was here! I am doing a small scrapbooking project and wondered if each of the Generations had its own tagline or byline?

Ah..... good to be back in the Pony world. 

[lovesbabysquirmy]

Well the G1s had the advertising all around, "I want to be a My Little Pony mommy!" 

G2 and G3s didn't, if I recall.

G4 is obviously "Friendship is Magic!"

[cadance89]

The G2 adverts used to use 'My Little Pony, there's no place like Ponyland' (even though they lived in Friendship Gardens)
https://www.youtube.com/watch?v=lCdrGLQttx4

G3 used 'you'll always be in my heart' on the adverts https://www.youtube.com/watch?v=X_HfAu11js8

[hathorcat]

Welcome back!

For secondary brand tags; I agree with the above for G2, G3 and G4. I dont really think G1 has one. "I'm a my little pony, mommy" is about as close as you will get but unlike the others its not quite as clearly defined.

[StrawberryFair]

Thanks guys!

[Malicieuse]

I remember the Dutch tagline for G2 being “een schitterend en magisch land”.
Translated it means something like “A marvelous and magical land”.

[KarentheUnicorn]

G1, I'm a my little pony mommy with a pony family.

If you check out youtube, a lot of the commercials for G1 promote the child as being the parent and buying more ponies meant adding to your pony family.

So I'd say Pony Family is another good way to describe G1.