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That's pretty sickening. It's not like you can buy official MLP show accurate plushies in a range of characters. Because if I could, I would.. Who would rather spend hundreds to thousands of dollars on a stuffed animal instead of say $20 if they had a choice???
What I find interesting is it's a law firm contacting Deviantart. Why wouldn't Hasbro contact her directly? It's not like they don't know how if she's selling the plush.
Someone turned me in.
Sounds like Hasbro is going through the law firm to send this C&D letter- I think it's standard practice, really. They want to be as professional about this as possible, making sure all the wording and everything is correct and legally clear. It doesn't strike me as unusual.
Interesting that they used the term "plushie" without quotations or something. It's slang!